New customers only. 18+, Minimum deposit £10. You must wager your bonus money 3x to make it withdrawable at minimum odds of 1.40 (2/5) in Sportsbook, 25x for Casino. Bonus will expire after 30 days of opt-in.

Acca Insurance Free Bet Club
Money Back Specials Cash Out & Live Betting
Mobile Promotions Android & iOS Apps

William Hill are known for offering customers a first-rate service consisting of market best odds on the most popular sports, excellent customer service and a state-of-the-art mobile app that allows you to watch live sports and gamble on the go. You can even collect online winnings at any William Hill branded betting office.

William Hill Offers & Promotions (October 2019)


William Hill’s famous Welcome Offer is advertised as being ‘Bet £10 & Get £30 in Free Bets’. That’s exactly what it delivers, too, which is not always the case with these promotions!

 T&Cs: New customers only. 18+, Minimum deposit £10. You must wager your bonus money 3x to make it withdrawable at minimum odds of 1.40 (2/5) in Sportsbook, 25x for Casino. Bonus will expire after 30 days of opt-in.

Bet £10 & Get £30 in Free Bets

William Hill’s famous Welcome Offer is advertised as being ‘Bet £10 & Get £30 in Free Bets’. That’s exactly what it delivers, too, which is not always the case with these promotions! 18+, T&Cs apply.

William Hill Bet Boost | Enhanced odds for football and horse racing

Bet Boost from William Hill gives you the opportunity to choose which football and horse racing odds you want to enhance. 18+, T&Cs Apply

Welcome Bonus

As well as everyday value and William Hill betting offers, the bookie also run a fantastic welcome bonus which rewards new players for choosing WH over the competition. Sign-up for an account now, bet £10 on a sportsbook market with odds of 1/2 or better and get £30 in free bets to use as you see fit. This serves as an excellent introduction to the site and allows punters to familiarise themselves with the service without posing too much of a risk to their own bank balance.

It’s easy to get started. You can register for a new account and grab your William Hill bonus in a few short minutes. Follow our step-by-step guide below to ensure you are signed up and ready to bet in the shortest possible time…

  • Access the William Hill desktop site or mobile app
  • Click the Join button located at the top-right of the homepage
  • Enter your details, including name, address and date of birth
  • Make a qualifying deposit and bet
  • Your welcome bonus will appear in your account balance and be ready to use

Ongoing Promotions

The marketing team don’t just aim to recruit new players, they also value their current customers and run several recurring promotions, William Hill offers and price boosts to prove it. Here is a selection of what players can expect to receive…

Acca Bet Boost

Place a sports accumulator bet with three or more selections and if you get every pick correct, your returns will be subject to William Hill’s biggest ever bet boost. The more predictions nailed in your acca, the more of a boost coming your way. It’s a promotion designed to reward shrewd players. 18+, Full T&C apply.

Golden Goal

Back a football team to secure victory and your bet will be paid out as a winner, even if your team go on to lose the match. If your selection scores the first goal of the game, traders will settle-up for a profit. Your pick could win 1-0 or lose 5-1. Score first and it really doesn’t matter. 18+, Full T&C apply.

Money back on horse racing

Back a horse to win and William Hill will refund your stake as a free bet if your pick finishes second or third in a race won by the SP favourite. That means, if you call it correct and your horse wins the race, you will get a pay-out. If the favourite wins and you end in the top-three, you’ll get your money back to have another go. 18+, Full T&C apply.

High 5

This promo is another that relates to horse racing. Make your bets on selected National Hunt season races and if your pick wins by five or more lengths, a 25% free bet bonus will be added to your winnings. That’ll leave you cheering on both the horse and margin of victory. 18+, Full T&C apply.

Sign up with C30

This William Hill sports betting bonus is one for new customers only. Sign up for a William Hill online betting account quoting the promo code C30 and you’ll get £30 in free bets when depositing and betting just £10. The freebies are split into 3x £10 bets and must be used within the 30-day period. 18+, Full T&C apply.

3 Bet Boosts

Get three bet boosts to use every day on horse racing. Use them wisely and enhance the returns due if you land a winner. These boosts apply to win and each-way and are online only. A great way to get more for your money. 18+, Full T&C apply.

Golden Race

A chance to win £100,000 by picking which order the horses will finish in. No mean feat, of course, as you must go through the field, but the rewards are certainly worth aiming for. William Hill traders will pick one race per day and you must predict the order in which they will finish. 18+, Full T&C apply.

Best Odds Guaranteed

With best odds guaranteed, if your horse goes off at a shorter price than when you backed it, you will always get the bigger offer. This William Hill sports betting bonus is invaluable to punters serious about making a profit from their betting. It works both ways, if you pick a horse and the SP is bigger, you better believe you’ll be paid the best odds of the two. 18+, Full T&C apply.

Extra Places

William Hill will, occasionally, give you better each-way terms on horse racing. For example, in the main race of the day from the UK and Ireland you may get 1/4 the odds 1-2-3 with other firms, while those who use William Hill will get 1/4 the odds 1-2-3-4, giving you more chance to land a profit. 18+, Full T&C apply.

In-play tennis insurance

This is one that is popular with punters betting on Grand Slams, such as the French Open and Wimbledon. Make an in-play bet on tennis and you’ll get 10% of your losses back as a free bet, meaning you will have a pot to bet with on the next match. 18+, Full T&C apply.

Enhanced Odds

William Hill enhance the odds of the biggest and best sporting events, including horse racing and football. In a live football match, traders may boost the odds of the most popular pick or give customers a bigger price on the talked about horse at a major meeting. 18+, Full T&C apply.

Racing Post Lucky 7

Take advantage of this promo and scoop great prizes, including a chance to win a life-changing pot of cash. William Hill set out seven races each day and if you can pick each of the winners, you’ll land the jackpot. The more days that pass without a winner, the higher the prize goes. 18+, Full T&C apply.

Flash Odds

William Hill users can get Flash Odds on selected events every day. These are greatly enhanced odds on popular markets and sports. The catch is you must act quickly and get your bet on before the odds revert to standard. Be quick as a flash to get the bigger price. 18+, Full T&C apply.


A social media promo, this gives punters the chance to break the mould and create their own markets on the sports they love. If you have a bet in mind that isn’t already quoted, you can Tweet the trading team on Twitter and they will offer odds and add your bet to the system. 18+, Full T&C apply.


Betting Markets

William Hill offer an extensive list of markets on everything from horse racing and sport to the likes of dogs, tennis, cricket, MMA, boxing and even virtual sports. Click the sport of your choice and you will be blown away by the choice. Football, for example, gives match winner, both teams to score, correct score, to win to nil, total goals, and plenty more besides. What’s more, many of the best markets remain live throughout the 90 minutes thanks to in-play betting.

Mobile App

Downloading the mobile app to ios and android devices is quick and easy. Once you have the app on your mobile or tablet you will have access to all the same sports, markets and promotions as the desktop site, but you can bet when you want, where you want. The app also allows you to watch live sports, deposit and withdraw funds, contact customer services and even join the William Hill offer club.


It’s unlikely you’ll require the customer services team but if you ever find yourself in need of assistance, you’ll be glad to know the crew are friendly and happy to help. Contact them by telephone, email, on social media or through the Live Chat feature. The latter rates as the quickest method as it puts you in instant contact with the team who can deal with all manner of issues, from using your welcome bonus to general betting rules. There’s also a FAQs section that is a catalogue of possible questions and reliable answers.


There are many ways to deposit funds to your account to bet with and withdraw winnings. Use credit/debit cards as well as a number of ewallet services, including Paypal and Skrill. There’s a range of transfer times, from the standard 3-5 days for bank transfers to instant for ewallet but almost all grant you quick access to your deposits for betting. Top-up and bet in no time.

Live Streaming

Watch an HD quality stream of your favourite sports through your desktop or mobile app thanks to William Hill TV. This works particularly well with horse racing as WHTV streams live coverage of all UK and Irish meetings and it’s free to watch, as long as you have made a bet on the outcome.


William Hill is a betting firm steeped in history, but they are also a forward-thinking bunch who like to give customers a modern service. Bet on hundreds of markets on dozens of sports and do it at the click of a button. You can add funds, bet on the next horse race due off and watch your runner live. There’s also a stunning new player promotion and recurring bonuses to ensure punters keep coming back for more.

New customers only. 18+, Minimum deposit £10. You must wager your bonus money 3x to make it withdrawable at minimum odds of 1.40 (2/5) in Sportsbook, 25x for Casino. Bonus will expire after 30 days of opt-in.