New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. See full terms below.

Acca Insurance Free Bet Club
Money Back Specials Cash Out & Live Betting
Mobile Promotions Android & iOS Apps

William Hill are known for offering customers a first-rate service consisting of market best odds on the most popular sports, excellent customer service and a state-of-the-art mobile app that allows you to watch live sports and gamble on the go. You can even collect online winnings at any William Hill branded betting office.

William Hill Welcome Offer Analysis

As well as everyday value and William Hill betting offers, the bookie also run a fantastic welcome bonus which rewards new players for choosing WH over the competition. Sign-up for an account now, bet £10 on a sportsbook market with odds of 1/2 or better and get £30 in free bets to use as you see fit. This serves as an excellent introduction to the site and allows punters to familiarise themselves with the service without posing too much of a risk to their own bank balance.

It’s easy to get started. You can register for a new account and grab your William Hill bonus in a few short minutes. Follow our step-by-step guide below to ensure you are signed up and ready to bet in the shortest possible time…

  • Access the William Hill desktop site or mobile app
  • Click the Join button located at the top-right of the homepage
  • Enter your details, including name, address and date of birth
  • Make a qualifying deposit and bet
  • Your welcome bonus will appear in your account balance and be ready to use

William Hill Euro 2020 Offers

William Hill has a reputation in the sports betting industry for avoiding the promotions war as best they can. They have a solid welcome offer and an impressive range of recurring offers but prefer to offer competition-beating odds on more matches and markets. They believe promos are great for advertising, but it’s big odds bettors want.

This stance continues into their Euro 2020 coverage, and you’ll find that although William Hill does offer a range of promos and specials, they work to ensure their outright and match betting odds are better than you’ll find at other betting sites.

You can join William Hill today as a new customer and start taking advantage of the odds there. You will also bag a welcome bonus as a new player, which can be used to gamble on all sports and markets, including the winner of Euro 2020.

What is the welcome offer at William Hill, and how can you get your share? Join as a new customer by registering for an account, then place a £10 bet on the sports market of your choice. When that first bet has been settled, win or lose, you will receive £30 worth of free bets. These can be used straight away and come in the form of 2x £15 free bet tokens. 

After you have used the welcome bonus or already have an account with William Hill, you can visit the promotions tab and see a full range of all the offers available to existing members. You’ll find Euro 2020 promotions such as enhanced odds, cashback and profit boosts. The marketing team extends many of their most popular football offers to Euro 2020, including Acca Freedom, #YourOdds and double #YourOdds. The list will be updated in the build-up to Euro 2020, and throughout the competition, it’s worth checking the promos tab to see what’s available.

There’s plenty to bet on at William Hill if you are gambling on the Euro 2020. The outright markets allow you to wager on the winner of the trophy or one of the specials, like top goalscorer, group winner and name the finalists. Each match from Euro 2020 has more than 100 pre-game markets, including match winner, both teams to score and handicap. When the game kicks off, most of these markets remain live in-play. A bet is as exciting in the final few minutes as it was before the start.

How does William Hill see Euro 2020 going? Like most online bookies, they have England as favourites ahead of France and Belgium in the outright betting. Then they have Harry Kane as the most likely top goalscorer, above Romelu Lukaku and Kylian Mbappe.

William Hill Offers & Promotions (May 2022)

William Hill Sign Up Offer

William Hill’s famous Welcome Offer is advertised as being ‘Bet £10 & Get £30 in Free Bets’. That’s exactly what it delivers, too, which is not always the case with these promotions! 18+, T&Cs apply.

Best Odds Guaranteed Horse Racing

With best odds guaranteed, if your horse goes off at a shorter price than when you backed it, you will always get the bigger offer. This William Hill sports betting bonus is invaluable to punters serious about making a profit from their betting. It works both ways, if you pick a horse and the SP is bigger, you better believe you’ll be paid the best odds of the two. 18+, Full T&C apply.

Biggest Ever Bet Boost

Place a sports accumulator bet with three or more selections and if you get every pick correct, your returns will be subject to William Hill’s biggest ever bet boost. The more predictions nailed in your acca, the more of a boost coming your way. It’s a promotion designed to reward shrewd players. 18+, T&Cs apply.

Horse Racing Bet Boosts

Learn how to succeed with William Hill’s classic horse racing promotion, which continues to be a favourite – their famous Bet Boosts. 18+, Full T&C apply.

Extra Places on Horse Racing

William Hill will, occasionally, give you better each-way terms on horse racing. For example, in the main race of the day from the UK and Ireland you may get 1/4 the odds 1-2-3 with other firms, while those who use William Hill will get 1/4 the odds 1-2-3-4, giving you more chance to land a profit. 18+, Full T&C apply.

Money Back Horse Racing

Back a horse to win and William Hill will refund your stake as a free bet if your pick finishes second or third in a race won by the SP favourite. That means, if you call it correct and your horse wins the race, you will get a pay-out. If the favourite wins and you end in the top-three, you’ll get your money back to have another go. 18+, Full T&C apply.

Flash Odds

William Hill users can get Flash Odds on selected events every day. These are greatly enhanced odds on popular markets and sports. The catch is you must act quickly and get your bet on before the odds revert to standard. Be quick as a flash to get the bigger price. 18+, Full T&C apply.


A social media promo, this gives punters the chance to break the mould and create their own markets on the sports they love. If you have a bet in mind that isn’t already quoted, you can Tweet the trading team on Twitter and they will offer odds and add your bet to the system. 18+, Full T&C apply.

In-Play Tennis Insurance

This is one that is popular with punters betting on Grand Slams, such as the French Open and Wimbledon. Make an in-play bet on tennis and you’ll get 10% of your losses back as a free bet, meaning you will have a pot to bet with on the next match. 18+, Full T&C apply.

In-Play Cricket Insurance

Thanks to both its length and its unpredictability, cricket is a perfect sport for in-play betting – Learn more on what you can gain from this William Hill promo. 18+, Full T&C apply.

Ongoing Promotions That Aren’t Available No More:

  • Golden Goal – N/A
  • High 5 – N/A
  • 3 Bet Boosts – N/A
  • Golden Race – N/A
  • Racing Post Lucky 7 – N/A

Betting Markets

William Hill offer an extensive list of markets on everything from horse racing and sport to the likes of dogs, tennis, cricket, MMA, boxing and even virtual sports. Click the sport of your choice and you will be blown away by the choice. Football, for example, gives match winner, both teams to score, correct score, to win to nil, total goals, and plenty more besides. What’s more, many of the best markets remain live throughout the 90 minutes thanks to in-play betting.

Mobile App

Downloading the mobile app to ios and android devices is quick and easy. Once you have the app on your mobile or tablet you will have access to all the same sports, markets and promotions as the desktop site, but you can bet when you want, where you want. The app also allows you to watch live sports, deposit and withdraw funds, contact customer services and even join the William Hill offer club.


It’s unlikely you’ll require the customer services team but if you ever find yourself in need of assistance, you’ll be glad to know the crew are friendly and happy to help. Contact them by telephone, email, on social media or through the Live Chat feature. The latter rates as the quickest method as it puts you in instant contact with the team who can deal with all manner of issues, from using your welcome bonus to general betting rules. There’s also a FAQs section that is a catalogue of possible questions and reliable answers.


There are many ways to deposit funds to your account to bet with and withdraw winnings. Use credit/debit cards as well as a number of ewallet services, including Paypal and Skrill. There’s a range of transfer times, from the standard 3-5 days for bank transfers to instant for ewallet but almost all grant you quick access to your deposits for betting. Top-up and bet in no time.

Live Streaming

Watch an HD quality stream of your favourite sports through your desktop or mobile app thanks to William Hill TV. This works particularly well with horse racing as WHTV streams live coverage of all UK and Irish meetings and it’s free to watch, as long as you have made a bet on the outcome.


William Hill is a betting firm steeped in history, but they are also a forward-thinking bunch who like to give customers a modern service. Bet on hundreds of markets on dozens of sports and do it at the click of a button. You can add funds, bet on the next horse race due off and watch your runner live. There’s also a stunning new player promotion and recurring bonuses to ensure punters keep coming back for more.

New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. See full terms below.