Sign Up Betting Offers From UK Bokmakers

On this page, we’ve collected all of the best bookie sign up offers currently available, identified what makes them so good, and explained how to take advantage of them. Once you’ve finished with this quick and easy guide, you’ll have a great idea of which welcome offer is best suited to you.

✅ Updated: 21st January 2021
✍ By: Joe Halliday
☑️ Only licensed bookmakers
☑️ Honest opinions

Best Sign Up Offers – Our Rating (Updated: January 2021)

New customers only • Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.5) • Free Bets credited upon qualifying bet settlement and expires after 7 days • Free Bet stakes not included in returns • Deposit balance is available for withdrawal at any time • Withdrawal restrictions & Full T&C’s apply

18+. UK & IE only. promo code G30. Min £10 .Single Only.No Tote/Pool. Min odds 1/2. Valid for 14 days. Free bet not returned. Free bets & bonus valid for 4 days. Casino bonus x20 Wager. T&Cs apply

Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

New customers only. Min Deposit: £10. First deposit matched up to £10. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card & PayPal deposits only. This offer is valid for 7 days from your new account being registered.

New customer only, max one £10 free bet, qualifying bets must be placed at odds of 2.0(1/1) or greater, paid as bonus token with min odds reg, T&C Apply

New customers only. Min deposit £20 (UK debit cards only). Bet £10 at odds of evens (2.0) or greater. Multiple bets with cumulative odds of evens (2.0) count, each leg must have odds of 1/5 (1.2) to be eligible. Each way bets are not eligible for this promotion. Upon qualifying bet settlement receive 4x £5.00 Free Bets. Valid for 7 days, each free bet must be used in its entirety. Payment method restrictions & T&Cs apply.

New customers only. Deposit £10 min and claim in ‘my offers' 1x100% mobile in-play profit boost. Max stake £10. Max extra winnings £100. Valid for 30 days. Skrill/Neteller deposits do not qualify. 18+ Full T&Cs apply. www.begambleaware.org

18+. Cash stakes only. Min £10 stake required for initial £5 free bet. Min odds ½. Max £25 in free bets. Subsequent free bets equal 50% average of each 3 qualifying bets. 13 bets required to receive full £25 free bet. Qualifying bet must be placed within 30 days of opening account. Free bet expires after 7 days. Payment method restrictions apply. **18+. Opt in. UK/IRE customers only. Max Stake £/€20. Max free bet £/€500. 1st pre live single on selected markets. 90 mins only. Free/cashed out/combined Odds bets won’t qualify. Free bet expires after 7 days. T&Cs apply

New UK & NI customers only. 18+. Sign up using promo code ‘SPORTS60’. Deposit & place first sports bet at a minimum of £10 in one bet transaction at evens (2.0) +. £30 paid in free bets within 48 hours of bet settlement, expires 7-days after issue. E-Wallet & Prepaid Card restrictions apply. Your first bet must be settled within 60 days of bet placement. SMS validation may be required. Game restrictions apply. Maximum 30 Free Spins on selected games. Free Spins expire after 7 days. Full T&Cs apply.

Min £5 bet on the SBK, min odds 1.5 (1/2). Rewards valid for 7 days. Free bets must be placed at min odds of 1.5 (1/2). Exchange free bet limited to certain markets. Payment restrictions apply. T&Cs apply

Min odds, bet and payment method exclusions apply. Returns exclude Bet Credit stake. T&Cs, time limits and exclusions apply.

New customers only. Place your FIRST bet on any sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £30. Only deposits made using Cards or Paypal will qualify for this promotion. T&Cs apply. Paddy’s Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.

Bet £10
Get £30 free bets

18+. UK+IRE only. Paypal & some deposit & bet types excl. Min first bet £10 a odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £30 credited as 3 x £10 free bets. Not valid with CashOut. Free bet valid for 7 days. Free bet stake not returned. 18+ T&Cs Apply.

18+. UK+IRE only. T&Cs apply.

New Customers; Min. deposit £15 (no Skrill/Neteller) 6x deposit and bonus turnover (min. odds 3/5 on singles and 2/5 per selection on acca bets), in 30 days, for bonus release Some bet types don’t contribute to turnover Withdrawal bef. turnover results in bonus cancellation; Terms apply; 18+

18+. New depositing players on STSbet.co.uk only. Promotion from 11/02/2020 until further notice. First deposit min £10. Qualifying bet: min. £10 accumulator bet with at least two selections with min odds of 1/2 (1.50) per selection. Bonus: 50% of the amount of the first bet. Max. bonus £40. Min. 6x wagering with bonus on min odds of 1/2 (1.50) before withdrawal. Deposit method restrictions. Bonus valid for 7 days. Full T&Cs apply. BeGambleAware.org.

18+. New UK Customers only. Min bet 10. Match max 25 free bet. Min of 3 selections in accumulator. Min odds per selection 7/10 (1.70). Free bet stake not returned. Full T&C’s apply.

Guaranteed £5 Casino Bonus and a £5 Free Sportsbook Bet if your first bet loses. New customers only. Qualifying bet must a single of £10 or more at odds of evens (2.0) or greater. Full T&C's apply.

It doesn’t matter whether you’re signing up with your first ever bookie, or simply desire a change of betting scenery – when it comes to picking a new sportsbook, the welcome bonus is one of the first things you’ll look at. 

The problem with that is that there are so many to choose from! With countless enticing-sounding welcome offers out there at any time, searching through them all can be exhausting, for betting rookies and veterans alike. The good news is… that you don’t actually have to! 

What is a Sign Up Offer?

Put simply, betting sign up offers are one-off deals that you can only claim soon after you register with a new bookie. There are plenty of different types out there, although most fall into one of several categories, which we’ve identified below. 

Putting those differences aside, though, almost all bookmaker sign up offers have certain things in common. Most obviously, they give you a reward for registering with that particular bookie, and spending money with them. They will also usually be short-lived, as opposed to the longer-term ‘ongoing promotions’ which most bookies also offer. 

Finally, and most importantly, new customer betting offers will usually have some conditions attached. Common examples are minimum odds on a qualifying bet, only specific markets being eligible, or a rollover requirement before you can withdraw any winnings. It is crucial to understand these before attempting to use the offer.

Recommended Welcome Offer (January 2021)

888sport - Bet £10 Get £30 In Free Bets + £10 Casino Bonus
888sport - Bet £10 Get £30 In Free Bets + £10 Casino Bonus
New customers only • Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.5) • Free Bets credited upon qualifying bet settlement and expires after 7 days • Free Bet stakes not included in returns • Deposit balance is available for withdrawal...Show More
New customers only • Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.5) • Free Bets credited upon qualifying bet settlement and expires after 7 days • Free Bet stakes not included in returns • Deposit balance is available for withdrawal at any time • Withdrawal restrictions & Full T&C’s apply Show Less

What Types of Sign Up Offers Are Out There? (click to jump)

☑️ Bet 10 Get 30 ➝
☑️ Deposit Bonus ➝
☑️ Enhanced Odds ➝
☑️ Free Bets ➝

The sheer number of betting sign up offers out there might seem overwhelming at first, but most of them actually fall into one of several general categories. While the specifics of each brand’s offer might vary, it will still generally follow the same pattern as other offers of that type. 

What are some common sign up bonus types? Well, we’re glad you asked! These four are arguably the most popular of all.

Bet 10, Get 30 Sign Up Offers

This is the other main contender for ‘most popular bookmaker welcome offer type’. Like deposit bonuses, bet 10 get 30 offers tend to offer excellent value and are usually straightforward. 

‘Bet X, Get Y’ deals are pretty self-explanatory. After making your deposit, your first bet must be at least ‘X’, and will usually follow some requirements – minimum odds, specific markets, and so on. Satisfy these requirements, and – whether the wager wins or not – you get ‘Y’. For a ‘Bet £10, Get £30’ deal, for example, you bet £10 of your own money, and get £30 back. In the best cases ‘Y’ will come as cash, but – as with deposit bonuses – it’ll probably be given as a free bet.

Example: Betfred Welcome Offer (Bet £10, Get £30 + 60 free spins)

Betfred welcome offer

Deposit Bonuses

Perhaps y the most famous welcome offer type of all, this is also one which we’ve seen several times already in our best betting sign up offers above. Deposit bonuses are so widespread for two main reasons – they’re simple to understand, and almost always deliver value. 

Sometimes known as ‘deposit matches’ (or similar), these deals will award funds straight into your account after you make your first deposit. Many will match your deposit 100%, though – with some – the match might dip to 50%. While occasionally this bonus might be given as actual cash, it’s much more likely to come as a free bet (see below).

Example: bet365 Welcome Offer (Up to £100 in Bet Credits)

Enhanced Odds Sign Up Offers

Enhanced odds are something you’ll often see in a bookie’s ongoing promotions. While they’re not always specifically called ‘enhanced odds’, though, you can also find these deals as welcome offers too. 

In this case, they will usually apply to your first bet after opening an account, or perhaps your first few bets. Either way, you’ll get a significant boost to your odds, and – in turn – to your potential winnings. In the most generous cases – such as the Mr Play welcome bonus, described above – this boost might literally double your odds: a 2/1 market becomes a 4/1 market, 3/1 becomes 6/1, and so on. 

Example: Grosvenor Sport Welcome Offer (Double Odds on The First Bet)

Grosvenor Sign Up Offer

Free Bets

The best reward you can get from a sign up offer is straight-up cash, which can be bet and withdrawn at will. Most of the time, though, your rewards will be delivered as free bets. 

This isn’t a big problem, by any means. Free bets can still usually be used on any market, and a £10 free bet stake is the same as a £10 real money stake. There are a couple of catches though. One is that you can’t normally cash out a free bet wager, but more important is that your free bet stake usually won’t be returned with any winnings. Bet £10 in cash on a 2/1 market, for example, and you’ll get £30 back: £20 winnings, plus the £10 stake. Stick a £10 free bet on the same market, and you’ll only get £20 back. Free bet sign up offers are extremely popular among bookies, as well as bettors.

Example: STS Bet Welcome Offer (£40 Welcome Bonus – With £10 First Bet)

STS Welcome Offer

Top 5 Bookies Welcome Bonuses

If you’re feeling overwhelmed by the number of welcome offers out there, you came to the right place. We’ve analysed dozens (at least!) of the current options, and these are the very best five welcome bonuses available right now.  

Bet365 are a staggeringly successful brand, pulling in annual revenues of almost £3 billion and counting over 45 million customers on their books. They didn’t reach this level by getting lucky. Rather, they did so by continuously making great decisions and offering excellent value to their customers. 

888Sport Sign Up Offer

888sport is a considerably younger sportsbook than Bet365. Thanks in part to an aggressive sponsorship campaign, though – which has seen them grace a whole series of kits in the Football League – their brand awareness has grown explosively. 

The excellent 888sport welcome bonus will surely help this popularity grow even quicker. Called the ‘Bet £10 Get £30 + £10 Casino Bonus, this promotion remains straightforward while still delivering value. To kick things off, you simply need to deposit, then bet, at least £10, at minimum odds of 1/2. Once that wager is settled you’ll be given a generous £30 in free bets, to spend within seven days. Best of all, these are awarded as three separate £10 bets, rather than as one lump sum.

 

888sport - Bet £10 Get £30 In Free Bets + £10 Casino Bonus
888sport - Bet £10 Get £30 In Free Bets + £10 Casino Bonus
New customers only • Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.5) • Free Bets credited upon qualifying bet settlement and expires after 7 days • Free Bet stakes not included in returns • Deposit balance is available for withdrawal...Show More
New customers only • Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.5) • Free Bets credited upon qualifying bet settlement and expires after 7 days • Free Bet stakes not included in returns • Deposit balance is available for withdrawal at any time • Withdrawal restrictions & Full T&C’s apply Show Less

Ladbrokes Sign Up Offer

Ladbrokes is one of the most prestigious British bookmakers around, having been operating since 1886. They’ve done an exceptional job of sticking with the times, though, and this is ably reflected in their sign up offer. 

Like 888sport’s, the Ladbrokes welcome offer is a ‘Bet X, Get Y’ deal. In this case, though, the stakes are lower – you bet £5, and get £20 in free bets – making it perfect for the more casual bettor. The minimum odds for the qualifying bet are only 1/2, and – best of all – the free bets are split into four separate £5 wagers.

Ladbrokes New Customer Offer
Ladbrokes Bet £5 & Get £20 Sign Up Offer
Register a new player account and get bet £5 win or £5 each-way at odds totally 1/2 or more to get £20 in Free Bets (4x £5 Free Bets). Once your Free Bets are credited you can use them immediately and they expire after 7 days. Stake not returned. Free Bets are valid on any sport. Promotion...Show More
Register a new player account and get bet £5 win or £5 each-way at odds totally 1/2 or more to get £20 in Free Bets (4x £5 Free Bets). Once your Free Bets are credited you can use them immediately and they expire after 7 days. Stake not returned. Free Bets are valid on any sport. Promotion claimable within 14 days from account registration. Payment method restrictions apply. Bet types excluded. T&Cs apply. Show Less

Bet365 Sign Up Offer

Bet365 is a staggeringly successful brand, pulling in annual revenues of almost £3 billion and counting over 45 million customers on their books. They didn’t reach this level by getting lucky. Rather, they did so by continuously making great decisions and offering excellent value to their customers. 

The Bet365 sign up offer is simply the latest example. It’s a ‘deposit match’ offer, in which however much you initially deposit – from £5 up to £100 – will be completely matched by Bet365 in the form of bet credits (free bets). To trigger the offer, you simply need to place qualifying bets equal to your deposit. Win or lose, you’ll still get that deposit matched. 

Bet365 Open Account Offer
BET365 MATCHED FIRST DEPOSIT - GET UP TO £100 IN BET CREDITS
Sign up with bet365 and deposit at least £5 into your account. Your qualifying deposit will be matched in Bet Credits up to £100 when you place qualifying bets to the same value and those bets are settled.*

*Significant Terms: This bet365 Open Account Offer can be claimed by only new...Show More
Sign up with bet365 and deposit at least £5 into your account. Your qualifying deposit will be matched in Bet Credits up to £100 when you place qualifying bets to the same value and those bets are settled.*

*Significant Terms: This bet365 Open Account Offer can be claimed by only new bet365 customers. To claim this offer, you must make a minimum deposit of £5 (or currency equivalent) within 30 days from registering your account to qualify for a 100% matched amount in Bet Credits, up to a maximum of £100 (or currency equivalent) Bet Credits. Unless you have provided bet365 with an accepted from of Identity Documents and the PVC you entered has been successfully verified by bet365, or bet365 has successfully verified 2 accepted forms of your Identity Documents, you are not permitted to use Apple Pay, Google Pay, PayPal, Fast Bank Transfer, Paysafecard or any other available debit or prepaid cards for either your qualifying deposit or any subsequent withdrawal of returns from Bet Credits stakes. Once the offer has been successfully claimed, you will be awarded the Bet Credits and these Bet Credits will be held in your account balance and are non-withdrawable. To use your awarded Bet Credits, you must place qualifying bets to the value of your qualifying deposit (capped at £100, or currency equivalent) and these bets you make are required to be settled within 30 days of claiming the offer. Only qualifying bets that are settled after you have claimed the offer will count towards this requirement. The bets you place are required to meet certain conditions in order to be counted towards the release of your Bet Credits. These conditions are provided in the full terms and conditions. You are not permitted to withdraw your Bet Credits and Bet Credits stakes are not included in any returns. Any returns from Bet Credits will be added to your Withdrawable Balance. Bet Credits cannot be used on certain products, offers and/or promotions and bet types as detailed in the full terms and conditions. If your account is inactive for 90 consecutive days, your Bet Credits will be forfeit and removed from your account. Full T&Cs apply.Show Less

Betfair Sign Up Offer

Next up, we have Betfair. While they do have a sportsbook, Betfair are far more famous for their betting exchange, and it’s this – rather than the sportsbook – which has the welcome offer. Very briefly, for the unaware, a betting exchange involves you betting against other users, rather than using odds set by a bookmaker. Exchanges tend to offer better odds, but you also pay a commission on each bet. 

The Betfair sign up offer is a classic example of the ‘Bet 10 Get 20’ promotion. After registering and making a deposit, bet £10 and get £20 in for of £10 sportsbook and £10 exchange free bet. 

Betfair Bet £5 Get £20 (£10 Sportsbook + £10 Exchange)
Betfair Bet £5 Get £20 (£10 Sportsbook + £10 Exchange)
Min £5 bet on the SBK, min odds 1.5 (1/2). Rewards valid for 7 days. Free bets must be placed at min odds of 1.5 (1/2). Exchange free bet limited to certain markets. Payment restrictions apply. T&Cs apply
Min £5 bet on the SBK, min odds 1.5 (1/2). Rewards valid for 7 days. Free bets must be placed at min odds of 1.5 (1/2). Exchange free bet limited to certain markets. Payment restrictions apply. T&Cs apply Show Less

Paddy Power Sign Up Offer

Paddy Power round out this list of pur ‘fab five’. While best known for their innovative and playful advertising campaigns, Paddy Power still nail the fundamentals which any modern sportsbook should possess too. In addition to excellent customer service and a solid feature set, this also includes the Paddy Power welcome bonus.

This ‘£20 Risk Free First Bet’ offer does exactly what it says on the tin. Sign up with Paddy Power, deposit at least £10, and stick down a sports bet. If it loses, your entire stake – up to £20 – will be refunded. Even better, this refund comes in the form of cash, rather than as a free bet. 

Paddy Power £10 Risk Free First Bet
Paddy Power New Customer Offer - £20 Risk Free Bet
New customers only. Place your FIRST bet on any sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using Cards or Apple Pay will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you...Show More
New customers only. Place your FIRST bet on any sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £20. Only deposits made using Cards or Apple Pay will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply. Show Less

How Does A Sign Up Bonus Work?

If you’re a less experienced bettor, you may struggle with some of the terminology and instructions that come with a bookies sign up offers. In these cases, as with most things in life, the best way to learn is by example! 

Example 1

We’re going to use a deal which is excellent, but didn’t quite make our best betting welcome offers above – the William Hill ‘Bet £10, Get £30’ promotion. As the name suggests, you must bet at least £10 in order to get £30 back in free bets. Here’s a guide on exactly how to use this promotion, which should help you use other betting sites sign up offers too:

  1. Register at William Hill
  2. Visit ‘Promotions’, find the welcome offer… and check those T’s & C’s carefully!
  3. Deposit at least £10 into your new account, avoiding the ineligible payment methods
  4. Find a sports market you like, which satisfies all the conditions. In this case it can be pre-match or in-play, but the odds must be at least 1/2
  5. Set a stake of £10 or more, and place the bet
  6. Win or lose, you will receive two £15 free bets
  7. Use these within 30 days, on any sportsbook market 

Example 2

Now let’s look at a numeric example, using the Betfred welcome offer. It’s similar to William Hill’s, in that you must bet £10 to get £30 in free bets, but the minimum odds are evens, and the free bet comes as a lump sum. 

After registering, you deposit £10 using Visa, and stick it on Manchester United to beat Arsenal, at 3/1. The match ends 1-1, so you lose your stake… but you still get the £30 free bet. This must be used within 7 days, so you bet straight away on Newcastle to beat Aston Villa the next day, at 2/1. The Magpies win, returning a hefty £60 to you (free bet stakes are not included with winnings). So, from a £10 initial deposit, you’ve now got £60 in your account. Nice! ‘

Top Sign Up Offers From New Bookies

The bookies we’ve looked at so far have all been titans of the betting scene. It can be a good idea, though, to check out lesser-known bookies too, who often look to make a name for themselves with eye-catching welcome offers. 

Right now, for example, two newer sportsbooks have intriguing deals in place: Mr Play, and Vbet.

Mr Play Sign Up Offer

Having offered casino games since November 2017, Mr Play subsequently chose to launch a sportsbook too in late 2019. The Mr Play welcome bonus is a pleasingly straightforward matched deposit offer. 

Deposit £10 or more, and you’ll receive a 100% matched ‘bonus’ (basically a free bet) in your account. The offer can be used all the way up to an impressive £100, but however much you actually deposit, your spending power will still be doubled instantly. You will need to bet through your welcome bonus 9x before withdrawing it, but the minimum odds for doing so are a reasonable evens, and you’re given 14 days in which to complete this requirement. 

Vbet Sign Up Offer

Operated by industry veterans BetConstruct, Vbet have actually been running since 2008. They only recently began catering for British customers, though, and inked a sponsorship deal with Arsenal in 2019 to help give their brand awareness a massive boost. 

The Vbet welcome bonus should certainly help with this. It’s one for the accumulator fans out there, requiring your first bet to be a multiples with at least three selections (minimum odds of 9/5 per selection). Do so, and you’ll be rewarded with a free bet token matching your stake, up to £25. There are no rollover requirements before withdrawing any winnings, which is great, and the minimum stake to trigger the offer is an unusually low £5.

Bottom Line

The incredible variety amongst new customer offers nowadays can be both a gift and a curse. On the plus side, unparalleled levels of competition have driven bookies to offer better and better deals, and given you  – the bettor – more choice than ever. On the flip-side, though, too much choice can be a bad thing.

In this article, we’ve sought to cut through the confusion and simplify your betting life. We’ve explained the most common types of welcome offers, and identified some of the very best bookies sign up offers that are currently available. All of those offer excellent value, and are nice and easy to use. 

Whatever your level of betting experience, if you haven’t registered with one of our chosen bookies before then there’s absolutely nothing to stop you doing so now. Take advantage of any of these bookmaker offers, and – if you’re smart about how exactly you use it – you’ll be putting your new betting account in an exceptionally strong position from the start. 

About the Author

Joe Halliday

Joe Halliday

Author, Betting enthusiast

“On this page, we’ve collected all of the best bookie sign up offers currently available, identified what makes them so good, and explained how to take advantage of them. Once you’ve finished with this quick and easy guide, you’ll have a great idea of which welcome offer is best suited to you.”