When you’re signing up with a new bookie, the temptation is always to go with the most tried and tested names in the industry: the likes of William Hill, Ladbrokes, Paddy Power, and so on. There’s absolutely nothing wrong with that… but, there’s a whole range of other, newer options out there for you to consider.

New bookies’ offers often provide truly outstanding value. In their bid to make a name for themselves, younger bookies also love to get creative, and this can result in entirely original, brand new betting offers. In this article, you’ll learn about some of the best such promotions on the market right now, all available from safe and licensed UK bookies.

New Betting Sites with Registration Bonuses

The scale of your options when it comes to finding new bookmaker offers is simply staggering, and may well seem overwhelming. Sifting through all your options yourself can certainly take a while, which is exactly why we’ve saved you the time with this list! 

If you’re looking to mix things up a bit with your betting, and try sampling some new bookies’ offers, these are the first sportsbooks you should be looking at.

SBK – Review & Offers

SBK currently have one of the best new bookie sign up offers around. Their Welcome Offer is nice and easy to understand, while still providing excellent value. 

SBK Welcome Offer
SBK Deposit £20 Get £20 Risk-Free
Create a new account and use Debit/Credit Card, Trustly, or bank transfer to make a first...Show More
Create a new account and use Debit/Credit Card, Trustly, or bank transfer to make a first deposit of £20+ and place a bet on SBK. If the qualifying bet you make settles as a loser, your stake will be refunded in cash up to £20. T&Cs apply. Show Less

How to Qualify?

To trigger it, you must deposit at least £20 (using debit card, bank transfer, or Trustly), then bet that £20 on any sports market you like. If you win, you keep your winnings as normal. If you lose, your entire stake will be refunded, in cash. You can then use that rebate on any markets you like, and are given a generous three month window in which to do so. Overall, you’re essentially getting a £20 risk free bet, which is extremely useful.

SBK Ongoing Promotions

Unfortunately, if you’re looking for ongoing offers from this new bookmaker… you won’t find any here right now! There are some intriguing specials, though, and a handy ‘Tips’ section in which you can follow the platform’s most successful users for advice. 

About SBK

SBK themselves were only launched in 2019, but their parent company is the experienced and successful Smarkets. Unusually, this is a mobile-only sportsbook, on which all your betting must be done via the app. That app really is excellent though, with the likes of live betting and cash out easy to execute thanks to an intuitive, straightforward layout. The iOS version is available through the App Store, while the Android version can be downloaded on either Google Play, or the website itself as an APK file.

Finally, safety doesn’t need to be a concern here. SBK have licenses from both the UK Gambling Commission and Malta Gaming Authority, holding them to the highest standards when it comes to security and fairness.

Betiton – Review & Offers

Betiton is a classic example of a brand that’s relatively unknown, but has plenty to offer. This is exemplified by its simple but effective welcome offer, which grants you a £10 free bet in return for making a £15 wager. The minimum odds for that qualifying bet are a reasonable evens (2.0), it can be placed on any sport, and you get a whole fortnight to use your free bet.

Bet £15 Get £10 as Free Bet
Bet £15 Get £10 as Free Bet
New Customers Only. Max One £10 Free Bet. Qualifying Bets Must Be Placed at Odds of 1/1...Show More
New Customers Only. Max One £10 Free Bet. Qualifying Bets Must Be Placed at Odds of 1/1 (2.00) or Greater. Paid as Bonus Token with Min 4/5 (1.80) Odds Req. Skrill, Neteller & Paypal Not Eligible. T&Cs Apply. 18+ Show Less

Betiton Ongoing Promotions

Betiton follow this up with two more of the best new bookmaker offers currently available – this time for existing customers. The first is an acca bonus – called the Boostiton Offer – which works in the usual way. The boost starts at 4% for a 4-folds, and goes all the way up to 77% for a 15-folds.

The other Betiton promotion is their Cashout Exclusive Feature. Most bookies nowadays will offer a cash out tool, but this handy promotion actually allows you to make a partial cash out, while leaving the rest of the bet active. 

About Betiton

This is the definition of a new sportsbook, having only launched in 2020. It’s certainly fully-functional though, with plenty of markets and the likes of live betting in place. While the current lack of mobile apps is a drawback, the mobile version of the site is an able substitute.

Despite their youth, Betiton have also managed to secure licenses from the UK Gambling Commission and Malta Gaming Authority.

Mr Play – Review & Offers

The Mr Play welcome promotion scales brilliantly, which is one reason why we’d class it as one of the best new bookie offers around currently. It’s a classic deposit match offer, in which your initial deposit is matched by the bookie as a bonus. In this case, that bonus can be anything from £10 all the way up to £100. 

BET £10 GET £10
BET £10 GET £10
18+. New customers only. United Kingdom, Ireland, Norway, Finland and Canada only. Min...Show More
18+. New customers only. United Kingdom, Ireland, Norway, Finland and Canada only. Min odds 2.00 (1/1). First deposit of £10 or more. Full T&Cs apply. Show Less

How to Qualify?

There are a couple of T’s & C’s you must be aware of before triggering the welcome offer. Most importantly, there are minimum odds of 2.0 (evens) for your qualifying bet, and your welcome bonus must be wagered through nine times before you can make a withdrawal. 

Mr Play Ongoing Promotions

Mr Play also currently have an enticing ongoing promotion in place, called Playboost. It’s an excellent version of the ‘acca boost’ offer type, with this particular one offering boosts of up to 77% on your successful accumulators, depending on the number of selections.

About Mr Play

This is certainly a young bookie, having only launched in 2017, but they’ve achieved plenty in that short space of time. There’s a very good Android app available from Google Play, which includes a casino section too. Although there’s no dedicated iOS app, iPhone users will be more than happy with the high quality mobile version of the website. 

On top of all that, Mr Play also protect their site with 128-bit SSL encryption, and are licensed with – and regulated by – the Malta Gaming Authority.

BetBull – Review & Offers

BetBull easily have one of the best new betting offers for newcomers right now. It’s a deposit match offer, in which you can deposit anywhere from £20-£100 and get it matched as free bets.

New customers only. Min Deposit: £20. First deposit matched up to £100 in Social Free...Show More
New customers only. Min Deposit: £20. First deposit matched up to £100 in Social Free Bets. Customers must place bets that match deposit at odds of 1.5+ to unlock social free bets in 5 days after deposit. Full T&Cs Apply Show Less

How to Qualify?

The free bets are split into four separate tokens too, as opposed to one big one, giving you plenty of flexibility in how you spend them. You do need to place real money bets equal to the free bets to unlock them, but the minimum odds for these are a fair 1/2 (1.50).

BetBull Ongoing Promotions

Betbull love offering short-term ongoing promotions, with Limited Acca being the main one. Essentially, Betbull regularly suggest enticing, well-crafted 4-leg accumulators for you. If you end up taking one, this offer gives you a 15% boost on any winnings. 

About BetBull

In terms of the mechanics of Betbull’s platform, it’s arguably the most innovative major sportsbook on the market at the moment. It’s mobile-only, with iOS and Android apps available, and has a massive focus on community. You can simply place regular your own accas as normal… or you can see which users have been winning the most recently, follow their profiles, and simply base your betting on their tips!

There’s also an excellent ‘swiping’ tool to help build your accumulators, in which various markets are presented to you, and you can either add or reject them.

Betbull is regulated by the GB Gambling Commission, and has built up a very good reputation online since launching in 2013.

Fansbet – Review & Offers

At the time of writing, there’s no Fansbet welcome offer available. They’ve offered some great deals in the past though, usually giving out sizable new free bets, so we’d expect this to be rectified sooner rather than later.

Fansbet Ongoing Promotions

Fortunately, there is an impressive Acca Boost promotion in place to make up for that aforementioned absence. To qualify, you must put together a multiples bet with at least four selections, with the minimum odds per selection a nice, low 1/5 (1.2).

If your acca wins, you’ll then be given a bonus based on your number of selections. The bonus starts at 5% for a 4-folds, increases to 10% for a 5-folds, and so on, all the way up to a massive 100% bonus for a 15-folds. 

About Fansbet

Fansbet are another of the newer bookies out there, having been founded in 2016. There’s still plenty of experience behind them, though; their parent company, Viral Interactive, are seasoned pros in online gambling.

The sportsbook platform itself is highly streamlined and comes with all the major features – including in-play betting – that you’d expect from a modern bookie. Unfortunately there’s no iOS app available, but an Android app can be downloaded straight from the website.

There’s no doubting the legitimacy of this brand, as Fansbet hold licenses with both the UK Gambling Commission and Malta Gaming Authority. They also have strong SSL security in place, to protect all financial transactions on their website.

What are the Advantages of New Bookies?

The appeal of joining a long-established bookie is obvious. Hundreds of thousands, if not millions of people have used them before you, so naturally they seem safer.

Licensed New Bookies are As Safe As Established Brands

This isn’t actually a legitimate differential between older and newer bookies. For starters, plenty of ‘established’ sportsbooks have gotten in trouble over the years, for various misdeeds. Also, if any sportsbook holds a license with an organisation like the UK Gambling Commission, it has been judged both legitimate and safe. Legally, they must fulfil terms and conditions which have been judged fair by that authority. That applies to all bookies, no matter their size.

So, that’s the main myth against new bookies debunked! Now, let’s evaluate why you should consider signing up with a new sportsbook over an old one. There are two main reasons.

Opportunity to Find Auperior Value

First, there’s the opportunity to find superior value. Established bookies don’t need to take risks; they’re making plenty of money as it is, and can afford to play things safe. New bookies can’t. They need to get as many customers to sign up, as quickly as possible. If they don’t, they’ll be forced to close down within a year or two.

Offering value to punters is the easiest way to get their attention. The most common way to do so is via new betting offers, whether they be signup or ongoing promotions, but alternative methods are unusual specials, riskier bet types, or simply superior odds on big markets.

Innovations & Originality

Secondly, there’s the degree of originality. By and large, established bookies all present the same well-rounded offering. Newer bookies are able to innovate, and sometimes specialise. Some, like SBK, choose to go mobile-only from the beginning and focus entirely on on-the-go betting. Others, such as BetBull, lock in almost exclusively on accumulator wagers. Whatever the specifics, if you’re a veteran bettor who’s simply looking for something different, you’re much more likely to find it from a new sportsbook.

How to Bet Safely With New Bookmakers (FAQ)

How do I know that the betting site is legit?

By far the best way to judge this is the licenses which the website holds. Legitimate sportsbooks should hold at least one, and preferably multiple licenses with prestigious, respected gaming authorities. Two of the most common examples of these are the UK Gambling Commission, and the Malta Gaming Authority.

Sportsbooks who do hold these licenses have been heavily scrutinised by industry experts, with particular attention paid to fairness and security. Thus, if you see that they do indeed hold one of these licenses, you can be confident the bookie is legit.

What is the safest deposit method?

The sportsbook itself should ensure that your payments are secure. It’s in their interests to do so, after all; if their users keep getting hacked or stolen from, people are going to stop using that bookie pretty quickly!

Again, if the sportsbook holds a quality license, you can rest assured that your payments are secure. Most bookies will also use SSL encryption to protect sensitive data transmissions, and firewalls to protect data storage. In addition, deposit methods like Visa have their own payment security measures.

Will I receive my winnings?

Assuming your betting has abided by the bookie’s terms and conditions, then yes, you will. Sportsbooks are legally required to pay out winnings, and failure to do so can result in them being taken to court.

How can I protect my personal data?

As noted, most sportsbooks will take various steps to protect your data for you, including the use of firewalls and SSL encryption. You can help out, though, by enabling two-factor authentication (2FA) where possible, and by following simple common sense (not writing your passwords down, for example!).