When you’re signing up with a new bookie, the temptation is always to go with the most tried and tested names in the industry: the likes of William Hill, Ladbrokes, Paddy Power, and so on. There’s absolutely nothing wrong with that… but, there’s a whole range of other, newer options out there for you to consider.

New bookies’ offers often provide truly outstanding value. In their bid to make a name for themselves, younger bookies also love to get creative, and this can result in entirely original, brand new betting offers. In this article, you’ll learn about some of the best such promotions on the market right now, all available from safe and licensed UK bookies.

New Betting Sites with Registration Bonuses

The scale of your options when it comes to finding new bookmaker offers is simply staggering, and may well seem overwhelming. Sifting through all your options yourself can certainly take a while, which is exactly why we’ve saved you the time with this list! 

If you’re looking to mix things up a bit with your betting, and try sampling some new bookies’ offers, these are the first sportsbooks you should be looking at.

SBK – Review & Offers

SBK currently have one of the best new bookie sign up offers around. Their Welcome Offer is nice and easy to understand, while still providing excellent value. 

SBK - First £20 Of Losses Refunded In Cash, No Bet Limit
New customers only. Deposit £20 using Debit Card or Trustly. Up to your first £20 of losses will be refunded as CASH within 24 hours of your qualifying bet having been settled. T&Cs apply.
New customers only. Deposit £20 using Debit Card or Trustly. Up to your first £20 of losses will be refunded as CASH within 24 hours of your qualifying bet having been settled. T&Cs apply. Show Less

How to Qualify?

To trigger it, you must deposit at least £20 (using debit card, bank transfer, or Trustly), then bet that £20 on any sports market you like. If you win, you keep your winnings as normal. If you lose, your entire stake will be refunded, in cash. You can then use that rebate on any markets you like, and are given a generous three month window in which to do so. Overall, you’re essentially getting a £20 risk free bet, which is extremely useful.

SBK Sign up offer

SBK Ongoing Promotions

Unfortunately, if you’re looking for ongoing offers from this new bookmaker… you won’t find any here right now! There are some intriguing specials, though, and a handy ‘Tips’ section in which you can follow the platform’s most successful users for advice. 

About SBK

SBK themselves were only launched in 2019, but their parent company is the experienced and successful Smarkets. Unusually, this is a mobile-only sportsbook, on which all your betting must be done via the app. That app really is excellent though, with the likes of live betting and cash out easy to execute thanks to an intuitive, straightforward layout. The iOS version is available through the App Store, while the Android version can be downloaded on either Google Play, or the website itself as an APK file.

Finally, safety doesn’t need to be a concern here. SBK have licenses from both the UK Gambling Commission and Malta Gaming Authority, holding them to the highest standards when it comes to security and fairness.

Betiton – Review & Offers

Betiton is a classic example of a brand that’s relatively unknown, but has plenty to offer. This is exemplified by its simple but effective welcome offer, which grants you a £10 free bet in return for making a £15 wager. The minimum odds for that qualifying bet are a reasonable evens (2.0), it can be placed on any sport, and you get a whole fortnight to use your free bet.

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Betiton Ongoing Promotions

Betiton follow this up with two more of the best new bookmaker offers currently available – this time for existing customers. The first is an acca bonus – called the Boostiton Offer – which works in the usual way. The boost starts at 4% for a 4-folds, and goes all the way up to 77% for a 15-folds.

The other Betiton promotion is their Cashout Exclusive Feature. Most bookies nowadays will offer a cash out tool, but this handy promotion actually allows you to make a partial cash out, while leaving the rest of the bet active. 

About Betiton

This is the definition of a new sportsbook, having only launched in 2020. It’s certainly fully-functional though, with plenty of markets and the likes of live betting in place. While the current lack of mobile apps is a drawback, the mobile version of the site is an able substitute.

Despite their youth, Betiton have also managed to secure licenses from the UK Gambling Commission and Malta Gaming Authority.

Mr Play – Review & Offers

The Mr Play welcome promotion scales brilliantly, which is one reason why we’d class it as one of the best new bookie offers around currently. It’s a classic deposit match offer, in which your initial deposit is matched by the bookie as a bonus. In this case, that bonus can be anything from £10 all the way up to £100. 

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How to Qualify?

There are a couple of T’s & C’s you must be aware of before triggering the welcome offer. Most importantly, there are minimum odds of 2.0 (evens) for your qualifying bet, and your welcome bonus must be wagered through nine times before you can make a withdrawal. 

Mr Play Ongoing Promotions

Mr Play also currently have an enticing ongoing promotion in place, called Playboost. It’s an excellent version of the ‘acca boost’ offer type, with this particular one offering boosts of up to 77% on your successful accumulators, depending on the number of selections.

About Mr Play

This is certainly a young bookie, having only launched in 2017, but they’ve achieved plenty in that short space of time. There’s a very good Android app available from Google Play, which includes a casino section too. Although there’s no dedicated iOS app, iPhone users will be more than happy with the high quality mobile version of the website. 

On top of all that, Mr Play also protect their site with 128-bit SSL encryption, and are licensed with – and regulated by – the Malta Gaming Authority.

BetBull – Review & Offers

BetBull easily have one of the best new betting offers for newcomers right now. It’s a deposit match offer, in which you can deposit anywhere from £20-£100 and get it matched as free bets.

No coupons found.

How to Qualify?

The free bets are split into four separate tokens too, as opposed to one big one, giving you plenty of flexibility in how you spend them. You do need to place real money bets equal to the free bets to unlock them, but the minimum odds for these are a fair 1/2 (1.50).

BetBull Ongoing Promotions

Betbull love offering short-term ongoing promotions, with Limited Acca being the main one. Essentially, Betbull regularly suggest enticing, well-crafted 4-leg accumulators for you. If you end up taking one, this offer gives you a 15% boost on any winnings. 

About BetBull

In terms of the mechanics of Betbull’s platform, it’s arguably the most innovative major sportsbook on the market at the moment. It’s mobile-only, with iOS and Android apps available, and has a massive focus on community. You can simply place regular your own accas as normal… or you can see which users have been winning the most recently, follow their profiles, and simply base your betting on their tips!

There’s also an excellent ‘swiping’ tool to help build your accumulators, in which various markets are presented to you, and you can either add or reject them.

Betbull is regulated by the GB Gambling Commission, and has built up a very good reputation online since launching in 2013.

GatoBet – Review & Offers

GatoBet is one of many new betting sites to have been developed by Progress Play Limited. Founded in 2019, GatoBet is licensed by the UK Gambling Commission and Malta Gaming Authority. Punters are attracted to GatoBet in part due to its generous sign up offer, with a £30 free bet being up for grabs. 

GatoBet Bet £10 Get A £30 Free Bet
GatoBet Bet £10 Get A £30 Free Bet
Create a new player account and get a £30 Free bet when you use deposit code GATO when you register, make your first deposit, and place a qualifying bet of at least £10 on any event of your choice. The free bet is a one-time stake of £30 at minimum odds of 2. The maximum conversion is £30. Stake not refunded. 10x wagering requirements apply to winnings from the free bet. This promotion is valid for only 5 days after it is credited to your account. Skrill deposits are not included for this...Show More
Create a new player account and get a £30 Free bet when you use deposit code GATO when you register, make your first deposit, and place a qualifying bet of at least £10 on any event of your choice. The free bet is a one-time stake of £30 at minimum odds of 2. The maximum conversion is £30. Stake not refunded. 10x wagering requirements apply to winnings from the free bet. This promotion is valid for only 5 days after it is credited to your account. Skrill deposits are not included for this offer. T&Cs apply. Show Less

How to Qualify?

An opening bet of at least £10, at odds of evens or greater, is required in order to qualify. Meanwhile, any winnings made from the one-off £30 free bet must be wagered 10x before withdrawals can be processed. The promo code “GATO” must also be placed at the time of depositing, with all payment methods apart from Skrill being eligible.

GatoBet Ongoing Promotions

Unfortunately, this relatively new bookie does not offer a host of ongoing promotions. However, existing customers can claim a £10 free bet when placing £25+ worth of qualifying bets on selected sportsbook markets. Available on rugby, tennis and UEFA football matches, promo codes including “MARK”, “FLAT and “COVER” are in play.

Meanwhile, football fans betting £25 or more using the promo code “GAFFER” will be entered into a leaderboard for cash giveaways. Those finishing in the top positions on the leaderboard will win prizes, which can be up to £125. Bets placed on all major European leagues and tournaments will qualify.

About GatoBet 

GatoBet is one of the latest betting sites around, with operator Progress Play Limited also delivering bookies including SponsioBet. Some 30+ sports are covered at GatoBet, with pre-match, in-play and outright markets being found in total. GatoBet is not a betting site jam-packed with features, with no live streaming to speak of, however this is to be expected for a bookie that only went live in 2019. There is no GatoBet betting app to speak of either, however their sportsbook site is fully functional on mobile browsers.

SponsioBet – Review & Offers

Having been established in 2020, SponsioBet is one of the latest UK bookies around. Operated by Progress Play Limited, a well-known organisation based in Malta, SponsioBet has made an impact in the market thanks to its sports coverage, competitive odds and sign up offer.

Licensed and regulated by the Gambling Commission, SponsioBet is available to punters in the UK, with a £10 free bet being on offer to those signing up. 

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How to Qualify?

Qualifying bets of £10 or more must be placed, at minimum odds of 1/2 or greater, with any winnings made coming with wagering requirements of x10. Free bets are valid for just 7 days, while the maximum conversion is £20. SponsioBet bonus terms and conditions mean that deposits made using Skrill are ineligible.

SponsioBet Ongoing Promotions

It is not just new customers who can earn free bets at SponsioBet. The “Sports League” promotion means that any punters depositing £10 or more using the promo code “LINE”, before placing bets to the value of £50, will be in with a chance of winning cash prizes. Those finishing in the top 5 on the leaderboard will win, with the first prize being £150.

Meanwhile, existing customers placing bets worth at least £25 on rugby, tennis and UEFA football matches can claim a £10 free bet. The promo codes “MARK”, “FLAT” and “COVER” are required respectively.

About SponsioBet

SponsioBet is associated with the likes of GamStop and BeGambleAware, top organisations when it comes to promoting responsible gambling. Meanwhile, 128-bit Secure Socket Layer (SSL) encryption technology and firewalls are used to keep customer safe at all times. Customer support is available 24/7 too, with SponsioBet having all the basics in play. SponsioBet is not one of the bookies offering new betting apps, however bets can still be placed on their easy to use mobile site.

Ruby Bet – Review & Offers

Ruby Bet has quickly made a name for itself since it’s launch in 2019. Operated by Progress Play Limited, RubyBet is licensed by both the UK Gambling Commission and Malta Gaming Authority. While an entertaining casino platform is available to players, it is their sportsbook which attracts the most interest. This is in part thanks to the RubyBet sign up offer, which delivers a £10 free bet to new customers.

Ruby Bet Welcome Offer
Ruby Bet - Deposit Min. £10 and Get £10 Free Bet
#ad.New Players Only. Minimum stake £10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: £20. Excluded Skrill deposits. T&Cs applyShow More
#ad.New Players Only. Minimum stake £10, minimum odds 1.5, stake not returned. 10X wagering the winnings from the free bet. Wagering occurs from real balance first. Wagering requirement is calculated on bonus bets only, wagering starts from real funds. Free bet is valid for 7 Days from issue. Max conversion: £20. Excluded Skrill deposits. T&Cs apply Show Less

How to Qualify?

A £10 qualifying bet, at odds of 1/2 or greater, is needed, while any winnings made have to be wagered x10 before withdrawals can be made.


Ruby Bet Ongoing Promotions

RubyBet does not offer a huge amount of ongoing promotions, however existing customers do have a few options when it comes to claiming rewards. Free bets worth £10 can be won when betting £25 or more on rugby, tennis and UEFA football matches, while football and basketball leaderboards deliver cash prizes on a monthly basis. Pre-match, in-play and outright markets are available at RubyBet, with over 30 different sports being covered.

About Ruby Bet

RubyBet is associated with both BeGambleAware and GamStop, two leading organisations within the industry. Meanwhile, a good number of payment methods are available, including popular e-wallets such as PayPal and ecoPayz. While a betting app is not available to customers at RubyBet, their sportsbook site is very efficient on mobile browsers.

Fitzdares – Review & Offers

Fitzdares is the self-proclaimed “worlds finest bookmaker”. The history of the bookie dates back to 2005, while they branched out upon acquiring Sunderland’s in 2015. Licensed by the UK Gambling Commission, Fitzdares launched a brand new betting app in 2018. Fitzdares is traditionally a fixed odds bookie, however they offer other services too. New customers signing up are not treated to any welcome offer at Fitzdares, however there are a good number of ongoing promotions to look out for.

Fitzdares Ongoing Promotions

Punters can claim up to 25% in extra winnings on accumulator bets, with a 4+fold acca on football, Rugby, Tennis, Darts, Cricket, American Football, Basketball, Boxing, Snooker, Ice Hockey or Golf qualifying. Each selection must have odds of ¼ or greater, with the maximum extra winnings being £5,000!

Meanwhile, customers can also get 10% cashback on all in-play tennis losses throughout the week. A minimum refund of just £1 is available, with the maximum amount again being £5,000. At the time of writing this page, Masters Golf and French Open tennis free bet offers were also available, with similar promotions being added on a regular basis.

About Fitzdares

A regularly updated blog is also available at Fitzdares, offering accurate and up to date news from the sporting world. Visiting their betting site, it also quickly becomes clear just how important promoting responsible gambling is, with the bookie being associated with BeGambleAware. Customer support is available via live chat and email, while minimum deposits and withdrawals start at £10. Elsewhere, cash out and create a bet features add to the user experience at Fitzdares.

What are the Advantages of New Bookies?

The appeal of joining a long-established bookie is obvious. Hundreds of thousands, if not millions of people have used them before you, so naturally they seem safer.

Licensed New Bookies are As Safe As Established Brands

This isn’t actually a legitimate differential between older and newer bookies. For starters, plenty of ‘established’ sportsbooks have gotten in trouble over the years, for various misdeeds. Also, if any sportsbook holds a license with an organisation like the UK Gambling Commission, it has been judged both legitimate and safe. Legally, they must fulfil terms and conditions which have been judged fair by that authority. That applies to all bookies, no matter their size.

So, that’s the main myth against new bookies debunked! Now, let’s evaluate why you should consider signing up with a new sportsbook over an old one. There are two main reasons.

Opportunity to Find Auperior Value

First, there’s the opportunity to find superior value. Established bookies don’t need to take risks; they’re making plenty of money as it is, and can afford to play things safe. New bookies can’t. They need to get as many customers to sign up, as quickly as possible. If they don’t, they’ll be forced to close down within a year or two.

Offering value to punters is the easiest way to get their attention. The most common way to do so is via new betting offers, whether they be signup or ongoing promotions, but alternative methods are unusual specials, riskier bet types, or simply superior odds on big markets.

Innovations & Originality

Secondly, there’s the degree of originality. By and large, established bookies all present the same well-rounded offering. Newer bookies are able to innovate, and sometimes specialise. Some, like SBK, choose to go mobile-only from the beginning and focus entirely on on-the-go betting. Others, such as BetBull, lock in almost exclusively on accumulator wagers. Whatever the specifics, if you’re a veteran bettor who’s simply looking for something different, you’re much more likely to find it from a new sportsbook.

Disadvantages of Betting On New Betting Sites

While signing up with a newly launched bookie can be advantageous, there are also some potential disadvantages to consider. The following are the main limitations of new betting sites:

Promotions – New bookies are unlikely to have as many promotions in play. While the majority will offer some sort of sign up offer, promotions for existing customers may take time to introduce. Whether it be free bet, accumulator insurance, best odds guaranteed or boosted winnings offers, promotions can be very helpful.

Markets – Meanwhile, new bookies may not offer as many markets as established operators. Whether it be pre-match or in-play options, bookies with vast experience are likely to be in a position to offer a large number of markets, such as first goalscorer in football or set winner in tennis.

Betting Apps – Most new bookies will also not have the resources or need to develop a mobile betting app. Betting apps are a must for larger operators, however those signing up on a new betting site will likely not have this option.

How to Bet Safely With New Bookmakers 

How do I know that the betting site is legit?

By far the best way to judge this is the licenses which the website holds. Legitimate sportsbooks should hold at least one, and preferably multiple licenses with prestigious, respected gaming authorities. Two of the most common examples of these are the UK Gambling Commission, and the Malta Gaming Authority.

Sportsbooks who do hold these licenses have been heavily scrutinised by industry experts, with particular attention paid to fairness and security. Thus, if you see that they do indeed hold one of these licenses, you can be confident the bookie is legit.

What is the safest deposit method?

The sportsbook itself should ensure that your payments are secure. It’s in their interests to do so, after all; if their users keep getting hacked or stolen from, people are going to stop using that bookie pretty quickly!

Again, if the sportsbook holds a quality license, you can rest assured that your payments are secure. Most bookies will also use SSL encryption to protect sensitive data transmissions, and firewalls to protect data storage. In addition, deposit methods like Visa have their own payment security measures.

Will I receive my winnings?

Assuming your betting has abided by the bookie’s terms and conditions, then yes, you will. Sportsbooks are legally required to pay out winnings, and failure to do so can result in them being taken to court.

How can I protect my personal data?

As noted, most sportsbooks will take various steps to protect your data for you, including the use of firewalls and SSL encryption. You can help out, though, by enabling two-factor authentication (2FA) where possible, and by following simple common sense (not writing your passwords down, for example!). 

More New Betting Offers FAQs

What are the newest UK betting sites?

A number of betting sites have gone live in 2020. Parimatch, SponsioBet and BazingaBet are among the new bookies that stand out when it comes to catering for punters in the UK.

How can I trust a new bookie?

Before signing up with a new bookie, ensure that it is licensed and regulated by the UK Gambling Commission. Meanwhile, also look at feedback from customers, which is another good indicator as to their reliability. New bookies must be safe, which is achieved by offering secure payment methods and regulated markets. 

What is the best new UK bookmaker in 2020?

In our opinion, the best new bookmaker of 2020 is SponsioBet. A £10 free bet welcomes new customers, while their market coverage, odds, customer support and in-play options cater for the needs of almost all punters.

Which new bookie has the best betting offer?

Sign up offers are one of the main attractions when it comes to new bookies. However, it is the sign up offer at GatoBet which impresses us the most. Here, new customers can claim a £30 free bet from a qualifying bet of just £10. Appealing offers are also found at SponsioBet and RubyBet.