Enhanced odds are one of the most common deals you’re likely to come across, particularly from the larger sportsbooks out there. Head to any of their home pages, and the chances are – whatever the time of year – you’ll see several such promotions at once.

You’ve almost certainly already seen enhanced odds being offered… but what exactly are they, and how do you use them? We’ve tested all of the best enhanced odds deals going right now, and have brought this knowledge and experience to bear in helping you – the bettor – get the best possible value from enhanced odds, and price boosts too.

What are Enhanced Odds?

Generally speaking, the odds for a given market reflect the chances of that outcome happening. Odds don’t correlate exactly to actual probabilities, because all sportsbooks put a ‘vig’ or ‘overround’ on their prices to ensure they make profits… but that’s the general idea.

In most cases, enhanced betting odds take a certain market, and inflate the price on it. A market that had regular odds of 2/1, for example, might suddenly have them boosted to 4/1. There are other variations, in which you can boost the odds on a market of your choice – sometimes called an ‘odds boost token’ – which we’ll investigate later. Usually, though, when you see the term ‘enhanced odds’, that’s what it means.

 Enhanced Odds Offer Example: 

Usually, enhanced odds will be used more frequently on same-game multiples markets, rather than singles; ‘Team X to win, Player Y to score, and Over 2.5 Goals’, for example. If they do relate to singles, it will usually be for tougher markets, such as ‘Player Y to Score a Headed Goal’, or ‘Player Z to be Carded’.

How Do Enhanced Odds Offers Work?

One of the key things to understand about enhanced odds promotions is that they’re extremely short-term. While something like a free bet club runs for a whole week, price boosts like these last for a matter of hours. Enhanced odds for a football market, for example, are often only posted the morning of the match, and naturally disappear straight afterwards, leaving you a small window to take advantage.

Because they’re posted so close to the event, it’s hard to plan ahead when using enhanced odds promotions. Instead, you must simply see what the bookie has on offer that day.

Sportsbooks will choose to display certain price boosts on the home page of the entire sports section. Delve into a specific section though – Football, Tennis, Horse Racing, and so on – and you can often find other enhanced odds promotions for those sports.

Here’s a quick example of how to use enhanced odds at William Hill:

  1. In the morning, visit the home page of the sportsbook
  2. You don’t see any enhanced odds you like, so you head to the Football section
  3. Within the ‘Enhanced Odds’ area there, you see one for Liverpool vs Everton – ‘Liverpool to Win, Salah to Score, and Over 2.5 Goals’
  4. Odds for this market were 4/1, but have been boosted to 6/1
  5. You click the boosted odds to add it to your betslip, and set a £1 stake
  6. Liverpool win 3-0, and Salah scores, winning your bet
  7. You net a £7 return, rather than the £5 you would have received without Enhanced Odds

What Types of Enhanced Odds are Available?

We touched upon this earlier, but – within the umbrella term ‘enhanced odds’ – there are actually a few different variations. Each works slightly differently, so before trying to use these promotions yourself, it’s best to know exactly what you’re getting into.

Below are the most common types of enhanced odds offers.

Price Boost

The most basic of all enhanced odds offers. This is essentially just another term for what we’ve been looking at already: the bookie artificially inflating odds on a market of their choice, for a limited time only.

Price Promises

Ever heard of a best odds guaranteed promotion? This works the same way. The ‘promise’ in this case is that the odds you’re getting on that market, from that bookie, won’t be beaten by other major selected bookies.

Price Matching

An interchangeable term for price promises. As the name suggests, this means that the bookie will match the prices on a certain market offered by certain other sportsbooks (usually identified within the T’s & C’s for the promotion).

Enhanced Odds for New Customers

While most enhanced odds offers fall into the ‘ongoing promotion’ bracket, some bookies build their welcome offers around price boosts instead. This will usually be done by offering newcomers a set number of coupons (see below), in return for completing some qualifying requirements.

Enhanced Odds Coupons

Eligible markets for enhanced odds are usually decided by the bookies. Enhanced odds coupons, though, let you decide which prices to boost for yourself. These coupons will be limited in number, usually have to be used within a certain time frame, and might be given out via a sign up offer or as part of an ongoing rewards scheme. 

  Enhanced Odds Offer Example: 

Enhanced Odds Terms & Conditions

It’s always important to check the T’s & C’s for any promotion you’re planning to use. The good news here, though, is that there are comparatively few of these when it comes to enhanced odds offers.

Below are the most common ones which you are likely to find.

Minimum Deposit

As noted, some bookies have made enhanced odds the main focus for their welcome offer. In these cases, there will almost always be a minimum deposit requirement before you can actually access the price boost; usually £10. Make sure you fulfil this requirement with your very first deposit after signing up.

Wagering Requirements

You don’t usually need to worry about market restrictions with enhanced odds, because the bookies have chosen the markets in advance. There may, however, be minimum and maximum limits on both your stake and potential winnings.

Validity Period

Most enhanced odds offers are only available for a very short period of time. They will usually be posted a few hours (at most) before the event, and end when the event takes place.

Also, be aware that some bookies – like Betfair and Paddy Power – choose to pay out in free bets for enhanced odds wins, rather than cash. These free bets will have a short validity period; usually 24-48 hours.

Payment Options

If you’re looking at an enhanced odds welcome offer, you must check – before making your first deposit – whether there are any restrictions on payment methods. Many bookies list a whole series of options on the ‘Deposit’ page, but not all of those are eligible for the offer.

Why do Bookies Offer Enhanced Odds?

In general, sportsbooks create promotions for two reasons: to bring in new customers, and to keep existing customers coming back. But what’s the specific reasoning behind bookies offering this particular promotion type?

Here are some of the most relevant explanations:

  1. Drawing attention. The main purpose of bookies offering short-term enhanced odds promotions is to draw attention to that specific market. There are a few explanations as to why they do this, but it might be because they’re simply not getting enough action on a given market. Alternatively, it could be to give the overall event – i.e. a specific match or race – a boost in visibility across the platform.
  2. Attracting new business. When it comes to enhanced odds welcome offers, the reasoning is obvious. Bookies are always looking to add new customers, and – because they’re easy to understand, and offer clear value – enhanced odds promotions and tokens are an excellent way to do just this.
  3. Artificial inflation. Usually enhanced odds promotions will genuinely boost the value of a given market. Sometimes, however, a bookie’s motivation can be a little more cynical. It’s not unknown for a sportsbook to actually drop the odds on a market in advance, then supposedly ‘boost’ them back up to where they should have been to start with.
  4. Giving the bettor more control. The best type of enhanced odds promotions are those which give users their own price boost tokens. In these cases, the control lies with you, the bettor, to determine which prices you want to inflate for yourself. The bookie might lose out a little in the short-term on these tokens, but the trade-off for keeping your loyalty, and ongoing business, is definitely worth it.

Tips for Enhanced Odds

One of the best things about enhanced odds offers is how easy they are to use. Most of the decision-making is taken out of your hands, with the bookie setting the markets, prices, and so on.

That said, there are still steps you can take to maximise your return. These are some of the most important:

Effective evaluations

Enhanced odds offers don’t last long, which means that each time you see one, you need to make a fast but effective valuation as to whether or not that boost is worth it.

Ask yourself two main questions. Firstly, am I actually interested in, and informed about, this market? Secondly, even with the inflated price, does this promotion actually offer value?

Compare the market

Value really is the name of the game here. The most simple way to gauge how good the enhanced odds really are is to compare them to the regular prices on other sportsbooks. If you’ve seen a price boost on Paddy Power, for example, simply go to Betfair and 888sport, and see how it compares.

Shop around

There are plenty of sportsbooks out there with enhanced odds offers, and they’ll likely post new ones every day.

In this respect, it pays to have accounts with a few different bookies. This lets you check a whole range of price boosts each day, and select the ones you like. Equally, if there’s a big game coming up which you really want to bet on, you can pick and choose the price boost you like best.

Use those tokens wisely

Price boost tokens aren’t easy to come by, usually requiring you to fulfil a few betting criteria before you get them. That’s for a very good reason: they give you an unprecedented level of control in the prices you get on select markets.

As such, don’t just waste them on the first tasty market you see. Take your time, evaluate your options, and use each token as wisely and effectively as possible.

 Example of the Enhanced Odds offer:

Bottom Line

There’s a reason why odds boost have spread like wildfire across the sports betting scene. Quite simply – whether they’re used to bring in new customers or keep old ones – they work. This promotion type is extremely easy to understand, easy to use, and – given the sheer volume of enhanced prices the bigger bookies provide – gives the bettor a lot of opportunity to net some extra value.

As with all promotions, there are a couple of catches. The extremely short-term nature of these deals means you can’t ‘plan ahead’ to use them. You’re also required to make quick decisions about whether or not that odds boost does provide value, and we’ve outlined a few ways in which you can do just that above.

Overall, though, this is one of the most straightforward betting offers available, and – when you see an odds boost you really love – can also be one of the most exciting. For these reasons and plenty more, we’d definitely encourage you to either find out whether your current bookie offers enhanced odds, and – if not – to find one that does!