Best Online Betting Promotions

Whether it’s a big card of racing, a crunch derby game or a huge boxing bout – you can be sure that
there will be a string of betting promotions. We’ve all been there. We want to put a bet on, but we
are always searching out for the best betting site promotions available to us.
Why? It’s because we know that all of the bookmakers are vying to put out the most enticing betting

New customers only – Minimum deposit of £10 using deposit code 30F – A qualifying bet is a ‘real money’ stake of at least £10 placed on any sports market – Minimum odds of 1/2 (1.5) – Free bets credited upon qualifying bet settlement and expire after 7 days – Free bet stakes not included in returns – Deposit method and withdrawal restrictions apply & Full T&C’s apply.

18+. UK & IE only. promo code G30. Min £10 .Single Only.No Tote/Pool. Min odds 1/2. Valid for 14 days. Free bet not returned. Free bets & bonus valid for 4 days. Casino bonus x20 Wager. T&Cs apply

Min odds, bet and payment method exclusions apply. Returns exclude Bet Credit stake. T&Cs, time limits and exclusions apply.

New UK and Ireland Customers Only. Min Deposit: £/€10. First Deposit matched up to £/€30. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card & PayPal deposits only. Additional Terms Apply.

New customer only, max one £10 free bet, qualifying bets must be placed at odds of 2.0(1/1) or greater, paid as bonus token with min odds reg, T&C Apply

New customers only. Min deposit £20 (UK debit cards only). Bet £10 at odds of evens (2.0) or greater. Multiple bets with cumulative odds of evens (2.0) count, each leg must have odds of 1/5 (1.2) to be eligible. Each way bets are not eligible for this promotion. Upon qualifying bet settlement receive 4x £5.00 Free Bets. Valid for 7 days, each free bet must be used in its entirety. Payment method restrictions & T&Cs apply.

New customers only. Deposit £10 min and claim in ‘my offers' 1x100% mobile in-play profit boost. Max stake £10. Max extra winnings £100. Valid for 30 days. Skrill/Neteller deposits do not qualify. 18+ Full T&Cs apply.

Cash stakes only. Min £10 stake required for initial £5 free bet. Min odds ½. Max £25 in free bets. Subsequent free bets equal 50% average of each 3 qualifying bets. 13 bets required to receive full £25 free bet. 18+. T&Cs apply.

New UK & NI customers only. 18+. Sign up using promo code ‘SPORTS60’. Deposit & place first sports bet at a minimum of £10 in one bet transaction at evens (2.0) +. £30 paid in free bets within 48 hours of bet settlement, expires 7-days after issue. E-Wallet & Prepaid Card restrictions apply. Your first bet must be settled within 60 days of bet placement. SMS validation may be required. Game restrictions apply. Maximum 30 Free Spins on selected games. Free Spins expire after 7 days. Full T&Cs apply.

New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.

Min odds, bet and payment method exclusions apply. Returns exclude Bet Credit stake. T&Cs, time limits and exclusions apply.

New customers only. Place your FIRST bet on any sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £30. Only deposits made using Cards or Paypal will qualify for this promotion. T&Cs apply. Paddy’s Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.

Bet £10
Get £30 free bets

18+. UK+IRE only. Paypal & some deposit & bet types excl. Min first bet £10 a odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £30 credited as 3 x £10 free bets. Not valid with CashOut. Free bet valid for 7 days. Free bet stake not returned. 18+ T&Cs Apply.

18+. UK+IRE only. T&Cs apply.

New Customers; Min. deposit £15 (no Skrill/Neteller) 6x deposit and bonus turnover (min. odds 3/5 on singles and 2/5 per selection on acca bets), in 30 days, for bonus release Some bet types don’t contribute to turnover Withdrawal bef. turnover results in bonus cancellation; Terms apply; 18+

18+. New depositing players on only. Promotion from 11/02/2020 until further notice. First deposit min £10. Qualifying bet: min. £10 accumulator bet with at least two selections with min odds of 1/2 (1.50) per selection. Bonus: 50% of the amount of the first bet. Max. bonus £40. Min. 6x wagering with bonus on min odds of 1/2 (1.50) before withdrawal. Deposit method restrictions. Bonus valid for 7 days. Full T&Cs apply.

18+. New UK Customers only. Min bet 10. Match max 25 free bet. Min of 3 selections in accumulator. Min odds per selection 7/10 (1.70). Free bet stake not returned. Full T&C’s apply.

Guaranteed £5 Casino Bonus and a £5 Free Sportsbook Bet if your first bet loses. New customers only. Qualifying bet must a single of £10 or more at odds of evens (2.0) or greater. Full T&C's apply.

Types of Promotions

But what distinguishes these differing betting website promotions? Well, they’re often broken down
into certain subsections, as you will find below:

Reload Bonus

The reload bonus is predominantly found with bookmakers who offer their customers poker and
casino game platforms. Much in the way you will be offered bet promotions as a welcome offer,
these are essentially the same, but for consistent players. A prime example of this is, deposit again
and you’ll receive a percentage of your deposit as a bonus.

Best Odds Guaranteed

For experienced gamblers, this is one of the best betting promotions available to them throughout
the calendar year. Especially, if they are interested specifically in greyhound and horse racing events. Best Odds Guaranteed is by and large on these two markets. This allows you to get your money on early, and, if your selection goes off at a larger price – you will be paid out at the greater odds.

Money Back Specials

This one definitely fits under the old cliché of ‘it is what it says on the tin’. It will be used as an
incentive for customers to lay their money on, knowing that should it not come off, they may hit the
stipulations of the offer to receive their stake back. Sometimes as cash, sometimes as a Free Bet.

Free Bets

This is perhaps one of the most popular and widespread of the bookie promotions you’ll come
across. They can be used in numerous ways to get you betting. Sometimes you must wager a set
amount and regardless of the result you’ll get a free bet. Other times, your bet will need to lose to
be given a free bet. Some online betting promotions will simply be rewarded for your loyalty. Yes, bookmakers will reward you for your loyalty and for coming back to them with free bets!

Enhanced Odds

It is on the big sporting events you’ll tend to find these, why? Because it becomes a battle between
all the bookmakers to see who can offer the most alluring betting special offers. You’ll most likely
find these through some form of marketing – whether it’s social media, emails or creative on their

For example, during Cheltenham you will find an influx of smashing offers, with select horses pushed
out to amazing odds of around 40-50/1. The only downside is normally stipulations limit you to a
small wager, and, the winnings may be paid as free bet. Read those T&C’s! It really is down to you to find the best bet promotions suited to you with these.

Acca Bonuses and Insurance

This one of the most teasing of the bookmaker promotions. For those who have a flutter on the
football every week, how many times has one match let you down? Or, how many times has the
early match meant your acca is out the window before you even get to the remaining games?

It’s frustrating. Which is why the bookies have capitalised on it by offering you both bonuses and
insurance on your acca’s. Normally this is across football markets, but the way it works normally is if,
one game was to let you down in a fivefold – you may get your stake back as a free bet.

On the flipside, if you pick a fivefold and it comes in, they may also offer you a bonus on top of your
winnings as a free bet. If you like a flutter on your football, this is one to bare in mind at all times!

Retention Promotions

Much like the reload bonuses previously touched on, but these retention promotions deal more on
the sportsbook side of betting.

This is very common with betting site promotions. The name of the game after all is to get you to
sign up and continue to bet with them. How better to do that than offer their customers small
bonuses such as enhanced odds, or, a free bet credited to their account to use on any sport.

Football Betting Promotions

Aside from horse and greyhound racing there is one standout market for betting across the globe.
Is it because all of the above promotions can be applied to football, or, is it as it’s the world most
popular sport? We’re not cynics, but we think the promotions certainly play their part!

William Hill, Paddy Power, Coral and Ladbrokes to name a few are some of the market leaders who offer a variety of football promos for their punters.

Accumulators will often be teased as they’re notoriously trickier for customers to win on, however,
that greater risk comes with the rewards of bonuses and insurance. Because of its popularity as a market, you can even find weekly free bet clubs. If you place an acca every week, you may benefit from a free bet from your bookie for your loyalty and tendency to bet on accas.

The big events will often get enhanced odds on specific markets for individual games too. Go onto
social media during a mid-week Champions League game and you’ll find numerous goal scorer
enhanced odds to take your pick from. The world really is your oyster when it comes to football betting.

Horse Racing Promotions

As touched on, other than football the booming market for punters is horse racing. And, again, we
won’t be cynics as to why…but we will say, there’s even more promotions going on the horses than
on football!

For the big events, you can often get enhanced odds such as ‘Back ABC at 50/1’. Yes, there will be
stipulations, but the money that can be made off of odds such as those, whether its paid out as cash
or free bets is hard to be sniffed at.

Money back specials play their part here too. Often, it will be if your horse is second to the SP
(Starting Price) favourite, or if your horse falls at a jump/hurdle.

There is of course the calendar spanning best odds guaranteed as touched on previously, as well as
Non Runner No Bet. This means you can get your money on early, before the final declarations, and
you horse annoyingly doesn’t run – you will get your stake back.


To sum up, there are betting promotions across all of the leading bookmakers. What’s more, is that
the mid-to-lower level bookmakers are also offering them, and, being more aggressive than the
marketplace leaders in some cases.

To get the most out of your betting, you must explore the promotions available to you across that
spectrum while always remembering to check the stipulations and T&C’s attached. Make sure you pick your promotions based on your betting, don’t bet being led by promotions.