There are many advantages resulting from the vast amount of competition now in evidence in the word of online betting. Of the many benefits bestowed upon the punter in the modern betting environment, one of the very best is the quantity and variety of betting offers available.

Best Sign Up Offers (October 2020)

New Customers only - £10 minimum deposit using promo code "Football" - First bet must be placed on any market - Minimum stake £10 at odds of 1/2 (1.5) - Free bets credited upon qualifying bet settlement and expire after 7 days - Free bet stakes not included in returns - Deposit balance is available for withdrawal at any time. General deposit method & withdrawal restrictions apply & Full T&C’s apply

18+. UK & IE only. promo code G30. Min £10 .Single Only.No Tote/Pool. Min odds 1/2. Valid for 14 days. Free bet not returned. Free bets & bonus valid for 4 days. Casino bonus x20 Wager. T&Cs apply

Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

New UK and Ireland Customers Only. Min Deposit: £/€10. First Deposit matched up to £/€30. 1 x wagering at odds of 1.75+ to unlock Free Bet. Debit Card & PayPal deposits only. Additional Terms Apply.

New customer only, max one £10 free bet, qualifying bets must be placed at odds of 2.0(1/1) or greater, paid as bonus token with min odds reg, T&C Apply

New customers only. Min deposit £20 (UK debit cards only). Bet £10 at odds of evens (2.0) or greater. Multiple bets with cumulative odds of evens (2.0) count, each leg must have odds of 1/5 (1.2) to be eligible. Each way bets are not eligible for this promotion. Upon qualifying bet settlement receive 4x £5.00 Free Bets. Valid for 7 days, each free bet must be used in its entirety. Payment method restrictions & T&Cs apply.

New customers only. Deposit £10 min and claim in ‘my offers' 1x100% mobile in-play profit boost. Max stake £10. Max extra winnings £100. Valid for 30 days. Skrill/Neteller deposits do not qualify. 18+ Full T&Cs apply. www.begambleaware.org

Cash stakes only. Min £10 stake required for initial £5 free bet. Min odds ½. Max £25 in free bets. Subsequent free bets equal 50% average of each 3 qualifying bets. 13 bets required to receive full £25 free bet. 18+. T&Cs apply.

New UK & NI customers only. 18+. Sign up using promo code ‘SPORTS60’. Deposit & place first sports bet at a minimum of £10 in one bet transaction at evens (2.0) +. £30 paid in free bets within 48 hours of bet settlement, expires 7-days after issue. E-Wallet & Prepaid Card restrictions apply. Your first bet must be settled within 60 days of bet placement. SMS validation may be required. Game restrictions apply. Maximum 30 Free Spins on selected games. Free Spins expire after 7 days. Full T&Cs apply.

New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply.

Min odds, bet and payment method exclusions apply. Returns exclude Bet Credit stake. T&Cs, time limits and exclusions apply.

New customers only. Place your FIRST bet on any sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £30. Only deposits made using Cards or Paypal will qualify for this promotion. T&Cs apply. Paddy’s Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.

Bet £10
Get £30 free bets

18+. UK+IRE only. Paypal & some deposit & bet types excl. Min first bet £10 a odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £30 credited as 3 x £10 free bets. Not valid with CashOut. Free bet valid for 7 days. Free bet stake not returned. 18+ T&Cs Apply.

18+. UK+IRE only. T&Cs apply.

New Customers; Min. deposit £15 (no Skrill/Neteller) 6x deposit and bonus turnover (min. odds 3/5 on singles and 2/5 per selection on acca bets), in 30 days, for bonus release Some bet types don’t contribute to turnover Withdrawal bef. turnover results in bonus cancellation; Terms apply; 18+

18+. New depositing players on STSbet.co.uk only. Promotion from 11/02/2020 until further notice. First deposit min £10. Qualifying bet: min. £10 accumulator bet with at least two selections with min odds of 1/2 (1.50) per selection. Bonus: 50% of the amount of the first bet. Max. bonus £40. Min. 6x wagering with bonus on min odds of 1/2 (1.50) before withdrawal. Deposit method restrictions. Bonus valid for 7 days. Full T&Cs apply. BeGambleAware.org.

18+. New UK Customers only. Min bet 10. Match max 25 free bet. Min of 3 selections in accumulator. Min odds per selection 7/10 (1.70). Free bet stake not returned. Full T&C’s apply.

Guaranteed £5 Casino Bonus and a £5 Free Sportsbook Bet if your first bet loses. New customers only. Qualifying bet must a single of £10 or more at odds of evens (2.0) or greater. Full T&C's apply.

Best Sign Up Offers

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TOP 5 Betting Sites Reviewed

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Sign Up Offers Explained

Understanding T&Cs

Offers For Existing Customers

Betting offers from TOP 5 bookies

Not all online bookmakers are created equally, and whilst there are now more quality options available than ever before, for us there are still a number of operators who stand out from the crowd when it comes to service, reliability, value and of course the best betting site offers. Let’s take a closer look at five such companies and exactly what they have to offer.

Bet365

Not far off being the biggest online betting company in the world in terms of registered users, bet365 have certainly grown significantly from their relatively humble beginnings in Stoke on Trent. Known to many as the home of in-play betting and streaming, they continue to be one of the best value options in the market and can be counted on to supply a steady stream of sports betting offers.

Bet365 Open Account Offer
GET UP TO £100 IN BET CREDITS
Sign up with bet365 and deposit at least £5 into your account. Your qualifying deposit...Show More
Sign up with bet365 and deposit at least £5 into your account. Your qualifying deposit will be matched in Bet Credits up to £100 when you place qualifying bets to the same value and those bets are settled.*

*Significant Terms: This bet365 Open Account Offer can be claimed by only new bet365 customers. To claim this offer, you must make a minimum deposit of £5 (or currency equivalent) within 30 days from registering your account to qualify for a 100% matched amount in Bet Credits, up to a maximum of £100 (or currency equivalent) Bet Credits. Unless you have provided bet365 with an accepted from of Identity Documents and the PVC you entered has been successfully verified by bet365, or bet365 has successfully verified 2 accepted forms of your Identity Documents, you are not permitted to use Apple Pay, Google Pay, PayPal, Fast Bank Transfer, Paysafecard or any other available debit or prepaid cards for either your qualifying deposit or any subsequent withdrawal of returns from Bet Credits stakes. Once the offer has been successfully claimed, you will be awarded the Bet Credits and these Bet Credits will be held in your account balance and are non-withdrawable. To use your awarded Bet Credits, you must place qualifying bets to the value of your qualifying deposit (capped at £100, or currency equivalent) and these bets you make are required to be settled within 30 days of claiming the offer. Only qualifying bets that are settled after you have claimed the offer will count towards this requirement. The bets you place are required to meet certain conditions in order to be counted towards the release of your Bet Credits. These conditions are provided in the full terms and conditions. You are not permitted to withdraw your Bet Credits and Bet Credits stakes are not included in any returns. Any returns from Bet Credits will be added to your Withdrawable Balance. Bet Credits cannot be used on certain products, offers and/or promotions and bet types as detailed in the full terms and conditions. If your account is inactive for 90 consecutive days, your Bet Credits will be forfeit and removed from your account. Full T&Cs apply.Show Less

Selected Ongoing Promotions

bet365 Racing Value
Bet365 Racing Value
With bet365 Racing Value you can get a pay out on disqualified horses, Early Prices on Every Race and Non-Runner No Bet on selected Ante-Post horse races throughout the year. Other racing value advantages include: Double Result Offer, Enhanced Win Only Prices, Enhanced Place Terms, and No More 5p Rule 4 Deductions. Full T&Cs apply.
bet365 Each Way Extra
Bet365 Each Way Extra
Increase or decrease the number of places in a horse race when you bet Each Way on selected Horse Racing. Full T&Cs apply.
bet365 Extra Time Extra Chance
Bet365 Extra Time Extra Chance
Get an extra chance for all Rugby League and Rugby Union matches that go into extra time. Place a pre-match bet on a full time or second half market on any Ruby League or Rugby Union match and if your qualifying bet has not settled by the end of the normal match time, your bet will remain active during extra time and settled on the final result.*

*Significant Terms: This offer is available to new and eligible bet365 customers. This offer applies to pre-match bets where a match goes on into extra time in all forms of knockout Rugby. The offer applies to regular season Australian NRL, Super Rugby AU, Super Rugby Aotearoa, English Super League, Championship and League 1 games that play a period of golden point extra time. This promotion applies to all pre-match full time and second half markets. This promotion does not apply to any markets settled at half time or In-Play. If a Rugby match remains tied after extra time/sudden death and a kicking competition is necessary to determine the outcome of the match, the To Win market will be settled on the final result. Full T&Cs apply.

Ladbrokes

One of the original pioneers of British High Street betting – for many, Ladbrokes are still the first company who spring to mind when asked to think of a betting operator, be it online or on the high street. There’s good reason for that too, with the firm having an unparalleled reputation when it comes to value, reliability and gambling offers.

Sign Up Offer

Bet £5 Get £20. Stake £5 at odds of 1/2 or greater as a new customer and receive 4 x £5 free bets. Undoubtedly one of the best online betting offers currently available, particularly for those perhaps looking to initially begin with a smaller deposit.

Ladbrokes New Customer Offer
Ladbrokes New Customer Offer
Get £20 in Free Bets when you sign up with code ‘20FREE’ and bet £5 on sports...Show More
Get £20 in Free Bets when you sign up with code ‘20FREE’ and bet £5 on sports. T&Cs apply. Show Less

Selected Ongoing Promotions

  • 5 Team Acca Insurance: Money back as a free bet should only one leg let you down in a pre-match accumulator containing five or more selections. Minimum odds per selection – 1/10. Minimum odds of Accumulator – 3/1. Maximum free bet value – £10. 1 free bet per customer per day.
  • Free Odds Boost On The Sport Of Your Choice: Max one per day. Boosted odds apply to first £50 of stake only.

Ladbrokes 5-A-Side
Ladbrokes 5-A-Side
Football
Be the boss of your bet with 5-A-Side. With this promotion you can select your formation, pick your players, choose your stats, build your team and place you bet. Simply select a game from Ladbrokes’ upcoming highlights and play 5-A-Side on Europe’s biggest leagues, like the English Premier League, Spanish La Liga, Italian Serie A, French Ligue 1 and German Bundesliga. T&Cs apply.
Ladbrokes Best Odds Guaranteed - Greyhounds
Ladbrokes Best Odds Guaranteed - Greyhounds
Get the BOG on all UK & Irish Greyhound races. Take the price (early prices, board prices, singles and multiples) and if the SP returns greater, you will be paid out at the larger SP. Bet type restrictions apply. Offer capped at £50k per customer per day. T&Cs apply.
Ladbrokes Horse Racing Best Odds Guranteed
Ladbrokes Best Odds Guaranteed - Horse Racing
Get the BOG on all UK & Irish Horse races. Take the price (early prices, board prices, singles and multiples) and if the SP returns greater, you will be paid out at the larger SP. Bet type restrictions apply. Offer capped at £50k per customer per day. T&Cs apply.

Betfair

No company has changed the face of the betting landscape since the turn of the century more than Betfair. The dominant force in the betting exchange market, they also operate one of the best sportsbooks in the business and are part of the betting giant that is Paddy Power Betfair.

Sign Up Offer

£100 in free bets for new customers. Receive a £20 free bet for every 5 x £10 bets you place at odds of 1/2 or greater, up to a maximum of 5 x free £20 bets. One of the very best bookies offers from one of the very best bookies.

UP TO £100 IN FREE BETS
UP TO £100 IN FREE BETS
New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to...Show More
New customer offer. Place 5 x £10 or more bets to receive £20 in free bets. Repeat up to 5 times to receive maximum £100 bonus. Min odds 1/2 (1.5). Exchange bets excluded. T&Cs apply. Show Less

Selected Ongoing Promotions

Betfair-Over-Under
Betfair Over/Under
Football
The best ever odds at Betfair are available on its most popular football In-Play market. Get the best prices on the over/under market. In-Play betting online. Best prices are compared to Betfair Sportsbook prices prior to 12.06.2020. T&Cs apply.
Betfair Each Way Edge
Betfair Each Way Edge
Use Each Way Edge to alter the term of your Each Way bet. You can choose to add additional places for a small decrease in price or you can eliminate places to enhance your potential return. All this can be done in your betslip. T&Cs apply.
Betfair Live Streaming on Horses and Greyhound Racing
Betfair Live Streaming on Horses and Greyhound Racing
Watch live streaming on horse and greyhound racing with Betfair with a minimum bet of £0.5. T&Cs apply.

ITV Racing – £25 Free Bet offer: Back a winner at 3/1 or greater on selected ITV races and receive a free bet to the value of your stake, up to a maximum of £25. This certainly measures up well against other betting website offers of its type.

Acca Boost: Make your fist accumulator (trebles or above) bet of the week a winning one, and Betfair will boost your winnings between 5% and 50%, depending upon the number of legs in your accumulator.

Betway

Established in 2006, the Betway group is now one of the most trusted names in the online betting world. Offering an all-encompassing service featuring poker, casino and bingo; sports betting fans certainly aren’t left out, with the sportsbook being one of the slickest and most competitive around and of course offering a range of top betting offers.

Sign Up Offer

£30 in free bets for new customers. Deposit between £10 and £30, and Betway will match the value of your deposit with free betting credit to be split however you like. In terms of versatility this betting bonus scores top marks.

UP TO £30 IN FREE BETS
UP TO £30 IN FREE BETS
New UK and Ireland Customers Only. Min Deposit: £/€10. First Deposit matched up to...Show More
New UK and Ireland Customers Only. Min Deposit: £/€10. First Deposit matched up to £/€30. 1 x wagering at odds of 1.75+ to unlock Free Bet. Credit Card, Debit Card & PayPal deposits only. Additional Terms Apply. Show Less

Selected Ongoing Promotions

Betway Esports Objectives
Betway Esports Objectives
Get up to £/€30 in Free Bet plus 30 Bonus Spins when you complete the weekly eSports objectives. Complete each objective in order of difficulty to move on to the next tier in the challenge. This will help you to earn more rewards. T&Cs apply.
Betway NBA - You Lead, You Win
Betway NBA: You Lead, You Win
Back a team and if the team you back leads by 16 points and continues on to draw or lose, you’ll be paid out as a winner. T&Cs apply.
Betway Six Nations - You Lead, You Win
Betway Six Nations: You Lead, You Win
Football
Back a team and if the team you back leads by 10 points and continues on to draw or lose, you’ll be paid out as a winner. T&Cs apply.

  • Free Bet Club: Stake £25 on trebles or above in the space of a week (total odds 2/1 or greater) to receive £10 in free bets. Tough to beat when in comes to betting offers in the UK and beyond.
  • 4 To win: Free to enter daily horse racing prediction game with £1,000 up for grabs. For fans of the chance to potentially win something for nothing, this may well top the list when it comes to the best online betting sites offers.

Paddy Power

Now the other half of Paddy Power Betfair, this Irish based company quickly developed something of a cult following on the back of a number of eye-catching advertising campaigns and promotions. One of the true giants of the sports betting scene they have betting bonus offers to match.

Sign Up Offer

£20 risk free bet and £5 free bet for new customers. Should your first bet lose, your stake will be refunded up to a maximum of £20. Upon settlement of the initial bet you will also receive a free £5 same game multiple bet.

UP TO £10 RISK FREE BET (CASH REFUND)
UP TO £10 RISK FREE BET (CASH REFUND)
Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in...Show More
Place your FIRST bet on any Sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £10. Only deposits made using Debit or Apple Pay will qualify for this promotion. T&Cs apply. Paddy's Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply. Show Less

Selected Ongoing Promotions

Paddy Power Fantasy
Paddy Power Fantasy
Enter a Fantasy contest at Paddy Power and select your dream team. Follow the games and track the performance of your team with the live leaderboard feature. If you manage to top your league, you could win a cash prize! T&Cs apply.
Paddy Power Horse Racing Best Price Guaranteed
Paddy Power Horse Racing Best Price Guaranteed
Get the BOG on all UK and Irish Horse Racing from 8am on the day of the race. All you have to do is take a price on a horse and if the starting price is greater, you’ll be paid out at the larger odds. T&Cs apply.
Paddy Power Beat The Drop
Paddy Power Beat The Drop
Get a chance to win £1,000,000! Buy a ticket to Beat the Drop, choose your stake size up to £50 and choose the number of questions to set your pot for a chance to win a cash prize. T&Cs apply.
  • 4+: Stake returned as a free bet should only one leg of a four-game accumulator or same game multiple let your down. Minimum odds per leg – 1/5. Maximum free bet refund – £10.
  • 2Up: Should the team you have backed to win go two goals up at any stage during the game, your bet will be paid out as a winner regardless of the final result.

Sign-Up Offers Explained

As mentioned the quantity and variety of online bookies offers and promotions when it comes to betting online is greater than it has ever been. There are nevertheless a number of betting offer types which do crop up with regularity though and we take a look at them here.

Deposit Bonuses

Here the bookmaker will match the value of your deposit to a set percentage. Bet365 currently offer an excellent bonus of this type, with the company matching the value of your first deposit 100% up to a maximum of £100. The bonus amount will usually be in the form of free bet credits.

Free Bets

Fairly self-explanatory, these bonus bets will usual take the form of “bet £10 get a £10 free bet” for example. The Ladbrokes offer of “Stake £5, get £20” is one of the standouts amongst this category of betting online offers at present.

Coral £5 In-Play Free Bet
Coral £5 In-Play Free Bet
Football
Place 3 In-Play singles of £5 or more on any sport and get a £5 Free In-Play Bet. Choose from hundreds of In-Play markets across an extensive range of sports like football, golf, basketball, cricket, tennis and beyond. This offer can be claimed every day between 00:01 and 23:59. The Free Bet will be credited right away upon placement of your final qualifying bet and will be valid for 7 days. Free Bet is not valid on Cash Out. T&Cs apply.
William Hill Acca Freedom
William Hill Acca Freedom
Football
With Acca Freedom you have the opportunity to insure against one result or boost your odds. Simply choose to insure your bet against one bad result from 5 or more selections (each selection 1.2 odds or bigger) to get your money back as a free bet up to £20, or choose to win more by boosting the odds of trebles and above. Only one Acca Freedom offer is available per customer per day. Player restrictions and Acca Insurance and Individual Bet Boost terms apply. T&Cs apply.
Betfred Football Acca Insurance
Betfred Football - Acca Insurance
Football
Get your stake refunded as a free bet up to a maximum of £10 if your acca bet loses by only 1 selection. To qualify, place a pre-match 5+ Fold Football Match Result accumulator at odds per left of 1/3 or greater on games from selected leagues. Free bets are paid within 24 hours, max free bet is £10 and expires after 7 days. This offer does not apply to In-Play or Cashed Out bets. T&Cs apply.

 

Risk Free Bets

For these bets you will likely be required to use your own funds when placing the initial bet. The risk-free element comes in as, should your bet lose, your stake will then be refunded. This may be as cash or more commonly as a free bet. Paddy Power offer an excellent risk free bet up to a stake of £20 for all new customers.

Enhanced Odds

Often the headline grabbers in terms on the best betting sites offers, these offer prices about an event which are massively bigger than those generally available. One recent example came in the big Premier League football match between Liverpool and Manchester City, with Betfair allowing new customers to take their pick between backing Liverpool at 40/1 or Manchester City at 50/1, Prices way in excess of their true odds. These can at times be amongst the best online bookies offers available to new customers.

888sport 888 Specials
888sport 888 Specials
Football
Get bigger payouts with 888Sport’s daily price enhancements by backing the bookie’s selected football trebles, enhanced wincasts and other special markets at inflated prices. T&Cs apply.
Unibet Uniboost
Unibet Uniboost
Enhance your odds with Uniboost every day, up to three times a day. Uniboost gives you the chance to get better value on a short-priced favourite or you can make a big each-way chance even bigger. You choose! T&Cs apply.
William Hill Flash Odds
William Hill Flash Odds
Football
Each week you can score Flash Odds on the biggest events on the year’s sporting calendar. Flash odds give you super enhanced prices that are available for a limited time. Singles only. Stake limits apply. Racing Flash Odds do not qualify for live streaming, High 5, 2 Clear or any other offer. William Hill reserves the right to modify or restrict the amount placed on any market per customer. T&Cs apply.

Common Sign Up Offers T&Cs

As with most things in life there are terms and conditions which apply when it comes to betting site offers and promotions. It’s always important to read through these but here we define some of the key terms you are likely to come across.

  • Minimum Odds – This may refer to the odds at which an initial bet must be placed in order to qualify for a free bet offer. E.g. initial bet must be placed at odds of 4/6 or greater. Another common type of promotion with the minimum odds caveat is that of acca insurance, e.g. all legs of the accumulator must be priced at 1/10 or greater, or the accumulator as a whole must return minimum odds of 3/1 in order to qualify for the insurance.
  • Payment Methods – Deposits made through some payment methods, like Skrill or PayPal, are not eligible for welcome bonuses with some bookies: Another important one to be aware of before you even sign up to a site. Be sure that the sportsbook under consideration accepts your preferred deposit method and allows such deposits to apply to their bonuses and promotions. Not much good having a host of the best gambling offers available but not being able take advantage of them after all. You generally won’t run into any problems if using a credit or debit card, but some firms do have certain stipulations in place when it comes to e-wallets.
  • Turnover Requirements – Perhaps more common in the area of casino gaming, the turnover requirement does also apply at a number of sportsbooks. This basically states that any amount of bonus cash must be staked a certain number of times before that cash then becomes available for withdrawal.
  • Stake Not Returned – Applies to free bets. Should your free bet win you will receive only the winnings from the bet and not the winnings plus the stake as you would with a standard bet. So for example a winning free £20 bet at odds of 2/1 would return a total of £40 as opposed to £60 were the stake included.
  • Opt In Required – An easy step to miss out at times, but should you be required to click a button in order to accept a bet sites offers, be sure that you click that button. Occasionally betting promo codes will be required in order to take part. These will generally be sent via email or text message along with instructions as to how to claim.

Existing Customer Bonuses

The offers mentioned so far in this article have mainly referred to new customer promotions. Rest assured though that once the online firms have wooed you with their sign-up offerings, they do also look after your once you become an existing customer. Again, the bonus bonanza comes in many different shapes and sizes, but be sure to keep your eyes peeled for the following.

Free Bets

Exactly as outlined above. Most often these will take the form of “Stake £5, get a £5 free bet for example”. As a regular customer though don’t be surprised should a 100% free bet drop into your account from time to time.

Money Back

One of the most common forms of this is the acca insurance. Here you will receive your money back as free bet should just one leg of your acca let you down. Other examples include money back if second to the favourite and money back if beaten by a head or less in horseracing.

BETDAQ Daqback 1k Cashback
BETDAQ Daqback 1k Cashback
As a new BETDAQ customer, you can get your first month’s commission back as cash up to £1,000. To qualify for this promotion, you need to opt-in for this cashback reward when you register an account using code DAQBACK and make your first bet on the Sportsbook or Exchange. At the end of the first 30 days, you can score up to £1,000 commission back as withdrawable funds. Standard 2% commission rate applies. The qualification period for this promotion expires 30 days from the date of your registration. This promotion does not apply to API/RDT customers. T&Cs apply.
bet365 Racing Value
Bet365 Racing Value
With bet365 Racing Value you can get a pay out on disqualified horses, Early Prices on Every Race and Non-Runner No Bet on selected Ante-Post horse races throughout the year. Other racing value advantages include: Double Result Offer, Enhanced Win Only Prices, Enhanced Place Terms, and No More 5p Rule 4 Deductions. Full T&Cs apply.
bet365 Soccer Substitute Guarantee
Bet365 Soccer Substitute Guarantee
Football
Place a pre-match single bet on selected markets (where available) on any Soccer match. If the player you back is substituted before the half-time whistle, and the outcome was not previously decided, bet365 will refund your stake as Bet Credits.*

*Significant Terms: This offer is available to new and eligible bet365 customers. This offer is valid for only pre-match single bets on any of the acceptable markets (where available) as listed on the bet365 Soccer Substitute Guarantee promotion page, for any soccer match. If the player you pick to back is substituted before the half-time whistle, your stake will be returned as Bet Credits. Where one of the pre-match selections on any of the markets listed on the bet365 Soccer Substitute Guarantee promotion page is part of a Bet Builder bet and the player you pick is substituted before the half-time whistle, the Bet Builder bet will be void and your stake will be refunded as Bet Credits. This promotion does not apply if you edit your qualifying bet with the Edit Bet feature to change from a player who is then substituted before the half-time whistle. However, the offer will apply if your qualifying bet has been edited to change to a player who is then substituted before the half-time whistle. The promotion does not apply if you edit your bet to an In-Play selection. This offer does not apply if you have fully or partially Cashed Out your stake. This offer will not apply in situations where the outcome of your bet has been previously determined before your selected player is substituted, or your bet continues on to win, instead, your bet will be settled according to the bet365 Soccer Rules. Full T&Cs apply.

Best Odds Guaranteed

This is really a must have, particularly for fans of horse racing. Should you take a price about a horse which goes on to win at an SP which is bigger than the price taken, you will then be paid out at the bigger price. Should the horse win at an SP shorter than the initial price taken, you will be paid out at the price taken. That’s a win win in anyone’s book.

Loyalty points and rewards

These work through awarding points per £1 staked for example. These points can then generally be redeemed for free bets, or other bonus goodies in a sites points store.

 Enhanced Payouts

One of the newer innovations in the online betting world. Enhanced odds or “bet boosts” may be offered on an event specified by the site, or increasingly more frequently on a selection of the users choosing. These optional bet boosts will likely be restricted to one per user per day for example but are well worth taking advantage of.

Retention Bonuses

One of our favourites, these bonuses reward users for repeat business. Examples include:

Coral “Bet and Get” Club: Stake £25 over the course of a week at odds of 2.0 or greater to receive 2 x £5 free bets. One to be used online and one to be used in store.

Paddy Rewards Club: Place five bets of £10 or more at odds of 1.50 or greater over the course of a week to receive a £10 free bet.

Event Specific Promotions

These will generally centre around major sporting events such as the Cheltenham Festival or football World Cup. The limit of these types of offers is only really limited by the imagination of the betting companies, but any time there’s a major sporting event in the offing you can be sure that it will be accompanied by a number of excellent value offers and promotions.

Bottom Line

As hinted at in the introduction, there has rarely – if ever – been a better time to become involved in the online betting world, especially for those partial to an excellent offer or promotion – and let’s face it, who isn’t?

Hopefully this article will have given you an idea of just what we meant when speaking of the quantity and variety of offers and promotions available to the modern day punter. For those looking to sign up and taken advantage of at least some of this value, the sites mentioned throughout all come highly recommended and are well worth a look.