There are many advantages resulting from the vast amount of competition now in evidence in the word of online betting. Of the many benefits bestowed upon the punter in the modern betting environment, one of the very best is the quantity and variety of betting offers available.

Best Sign Up Offers (February 2021)

18+. UK & IE only. promo code G30. Min £10 .Single Only.No Tote/Pool. Min odds 1/2. Valid for 14 days. Free bet not returned. Free bets & bonus valid for 4 days. Casino bonus x20 Wager. T&Cs apply

Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

New UK customers only. £10 Min Deposit. 100% matched free bet on your first deposit of £10. 1 x wagering at odds of 1.75+ to unlock Free Bets. Debit Card & Paypal deposits only. This offer is valid for 7 days from your new account being registered. Full Terms apply. 18+. BeGambleAware.org. Bet The Responsible Way.

New Customer Offer - Open to new accounts only. Deposit £20 and turnover your deposit five (5) times on the Sportsbook - trebles and accumulators (with three or more selections only), minimum odds each selection 1/2 (1.50) - and you’ll receive a £20 Free Bet. Additional deposits may be required in order to fulfil the turnover conditions, which must be met within 90 days of depositing. Bets placed using Free Bets or Bonus funds, or bets that have been Cashed Out, do not count towards turnover requirements. The Free Bet will expire seven days after being credited and can only be placed as a win only single bet on the Sportsbook. Free Bet stake not included in returns.

New customers only • Min deposit £10 • A qualifying bet is a ‘real money' stake of at least £10 • Min odds 1/2 (1.5) • Free Bets credited upon qualifying bet settlement and expires after 7 days • Free Bet stakes not included in returns • Deposit balance is available for withdrawal at any time • Withdrawal restrictions &  full T&Cs apply

New players only. Minimum £10 qualifying bets. No cash-outs allowed. Free bet is a one-time stake of £10, minimum odds of 1.5, stake is not returned, maximum conversion £20. 10x wagering the winnings, valid for 7 days from issue. Excluded Skrill deposits. Full T&Cs apply

New customer only, max one £10 free bet, qualifying bets must be placed at odds of 2.0(1/1) or greater, paid as bonus token with min odds reg, T&C Apply

New customers only. Min deposit £20 (UK debit cards only). Bet £10 at odds of evens (2.0) or greater. Multiple bets with cumulative odds of evens (2.0) count, each leg must have odds of 1/5 (1.2) to be eligible. Each way bets are not eligible for this promotion. Upon qualifying bet settlement receive 4x £5.00 Free Bets. Valid for 7 days, each free bet must be used in its entirety. Payment method restrictions & T&Cs apply.

18+, Welcome Bonus: New Players only, 1st Deposit, Min Deposit: £10, max £15 free bet valid for 14 days, bets must be placed at odds of 1/1 or greater and be settled within 14 days of placement. System bets no eligible. Full T&Cs apply

18+. Cash stakes only. Min £10 stake required for initial £5 free bet. Min odds ½. Max £25 in free bets. Subsequent free bets equal 50% average of each 3 qualifying bets. 13 bets required to receive full £25 free bet. Qualifying bet must be placed within 30 days of opening account. Free bet expires after 7 days. Payment method restrictions apply. **18+. Opt in. UK/IRE customers only. Max Stake £/€20. Max free bet £/€500. 1st pre live single on selected markets. 90 mins only. Free/cashed out/combined Odds bets won’t qualify. Free bet expires after 7 days. T&Cs apply

New UK & NI customers only. 18+. Sign up using promo code ‘SPORTS60’. Deposit & place first sports bet at a minimum of £10 in one bet transaction at evens (2.0) +. £30 paid in free bets within 48 hours of bet settlement, expires 7-days after issue. E-Wallet & Prepaid Card restrictions apply. Your first bet must be settled within 60 days of bet placement. SMS validation may be required. Game restrictions apply. Maximum 30 Free Spins on selected games. Free Spins expire after 7 days. Full T&Cs apply.

Min £5 bet on the SBK, min odds 1.5 (1/2). Rewards valid for 7 days. Free bets must be placed at min odds of 1.5 (1/2). Exchange free bet limited to certain markets. Payment restrictions apply. T&Cs apply

Min odds, bet and payment method exclusions apply. Returns exclude Bet Credit stake. T&Cs, time limits and exclusions apply.

New customers only. Place your FIRST bet on any sportsbook market and if it loses we will refund your stake in CASH. Max refund for this offer is £30. Only deposits made using Cards or Paypal will qualify for this promotion. T&Cs apply. Paddy’s Rewards Club: Get a £10 free bet when you place 5x bets of £10+. T&Cs apply.

Bet £10
Get £30 free bets

18+. UK+IRE only. Paypal & some deposit & bet types excl. Min first bet £10 a odds 1/2 or more. Tote and Pool excluded. Must be placed within 14 days of account reg. £30 credited as 3 x £10 free bets. Not valid with CashOut. Free bet valid for 7 days. Free bet stake not returned. 18+ T&Cs Apply.

18+. UK+IRE only. T&Cs apply.

New Customers; Min. deposit £15 (no Skrill/Neteller) 6x deposit and bonus turnover (min. odds 3/5 on singles and 2/5 per selection on acca bets), in 30 days, for bonus release Some bet types don’t contribute to turnover Withdrawal bef. turnover results in bonus cancellation; Terms apply; 18+

18+. New depositing players on STSbet.co.uk only. Promotion from 11/02/2020 until further notice. First deposit min £10. Qualifying bet: min. £10 accumulator bet with at least two selections with min odds of 1/2 (1.50) per selection. Bonus: 50% of the amount of the first bet. Max. bonus £40. Min. 6x wagering with bonus on min odds of 1/2 (1.50) before withdrawal. Deposit method restrictions. Bonus valid for 7 days. Full T&Cs apply. BeGambleAware.org.

18+. New UK Customers only. Min bet 10. Match max 25 free bet. Min of 3 selections in accumulator. Min odds per selection 7/10 (1.70). Free bet stake not returned. Full T&C’s apply.

Guaranteed £5 Casino Bonus and a £5 Free Sportsbook Bet if your first bet loses. New customers only. Qualifying bet must a single of £10 or more at odds of evens (2.0) or greater. Full T&C's apply.

Quick Jump

TOP 20 Sign Up Offers

How We Pick Betting Offers

Betting offers From TOP 5 Bookies

Sign Up Offers Explained

Best Bonuses For Existing Customers

Free Bet Clubs

Betting Offers FAQ

How we pick betting offers

Before digging any deeper into our online bookie offers its worth taking a moment to explain exactly how we chose our offers. Our expert team investigate the market, selecting the best betting offers that go above and beyond the competition. Our aim is to have all the betting industry’s top promotions in one place and at the click of a button for our readers. The search does not end there, however. We put in the hard work to ensure the list is up-to-date.

Adding New Offers

We constantly monitor bookies websites and, in particular, their promotions pages. Often, firms release new betting website offers alongside major sporting events, so it pays to keep a close eye on the schedule and follow any updates. Bookmark this page and you will never miss a trick.

Keeping the Offers Updated

At the beginning of every month we check up on the relevancy of each offer published on this page. Special attention is given to the terms and conditions to see if there have been any changes worth letting you know about. This ensures you always get the very latest version of the promotions available through the top betting sites. If anything changes that decreases the value of the promo, you will learn about it here. If any new promotions or specials are added from bookies, they will quickly find their way onto this page.

Looking beyond the betting offers – How To Choose The Betting App

Having access to the most generous welcome bonuses and ongoing promotions at respected bookmakers is all well and good, but it is not all you should look for when preparing to bet on your favourite sport. There are many other important things to keep an eye out for and our team explain exactly what they search for when reviewing sportsbooks.

Compare The Odds

You want to bet at a bookmaker with the top online sports betting offers that are better than the competition but do not let that distract you from the odds. Check out any respected price comparison site to see which firms offer market best price on football, horse racing, greyhounds, tennis, boxing, and more. You want to have access to the best odds as often as possible, on every bet if available. Better odds mean more profit when backing a winning bet.

Check The Market Selection

You also want to see a long list of markets attached to every fixture. More ways to bet means more ways to win. When betting on football, for example, a top bookie will offer match winner first goal scorer, total goals, and plenty of specials.

Other Important Features to Lookout For

In addition to these positives, the type of online bookmaker you want to be betting with should tick all these boxes:

  • user-friendly website or mobile app that is fast, reliable and easy to download;
  • extensive list of secure payment options;
  • excellent customer support;
  • great online security;
  • popular betting features, such as in-play betting, live streaming, full and partial cash outs.

Do not worry if it sounds like a lot to you – our team have thoroughly tested and rated UK online bookies. So check out our list of top UK betting sites and read our detailed reviews if you want to learn more about each of them.

Betting offers from TOP 5 bookies

Not all online bookmakers are created equally, and whilst there are now more quality options available than ever before, for us there are still a number of operators who stand out from the crowd when it comes to service, reliability, value and of course the best betting site offers. Let’s take a closer look at five such companies and exactly what they have to offer.

Bet365 

Not far off being the biggest online betting company in the world in terms of registered users, bet365 have certainly grown significantly from their relatively humble beginnings in Stoke on Trent. Known to many as the home of in-play betting and streaming, they continue to be one of the best value options in the market and can be counted on to supply a steady stream of sports betting offers.

Bet365 Sign Up Offer

Bet365 Open Account Offer
BET365 MATCHED FIRST DEPOSIT - GET UP TO £100 IN BET CREDITS
Sign up with bet365 and deposit at least £5 into your account. Your qualifying deposit will be matched in Bet Credits up to £100 when you place qualifying bets to the same value and those bets are settled.*

*Significant Terms: This bet365 Open Account Offer can be claimed by only new...Show More
Sign up with bet365 and deposit at least £5 into your account. Your qualifying deposit will be matched in Bet Credits up to £100 when you place qualifying bets to the same value and those bets are settled.*

*Significant Terms: This bet365 Open Account Offer can be claimed by only new bet365 customers. To claim this offer, you must make a minimum deposit of £5 (or currency equivalent) within 30 days from registering your account to qualify for a 100% matched amount in Bet Credits, up to a maximum of £100 (or currency equivalent) Bet Credits. Unless you have provided bet365 with an accepted from of Identity Documents and the PVC you entered has been successfully verified by bet365, or bet365 has successfully verified 2 accepted forms of your Identity Documents, you are not permitted to use Apple Pay, Google Pay, PayPal, Fast Bank Transfer, Paysafecard or any other available debit or prepaid cards for either your qualifying deposit or any subsequent withdrawal of returns from Bet Credits stakes. Once the offer has been successfully claimed, you will be awarded the Bet Credits and these Bet Credits will be held in your account balance and are non-withdrawable. To use your awarded Bet Credits, you must place qualifying bets to the value of your qualifying deposit (capped at £100, or currency equivalent) and these bets you make are required to be settled within 30 days of claiming the offer. Only qualifying bets that are settled after you have claimed the offer will count towards this requirement. The bets you place are required to meet certain conditions in order to be counted towards the release of your Bet Credits. These conditions are provided in the full terms and conditions. You are not permitted to withdraw your Bet Credits and Bet Credits stakes are not included in any returns. Any returns from Bet Credits will be added to your Withdrawable Balance. Bet Credits cannot be used on certain products, offers and/or promotions and bet types as detailed in the full terms and conditions. If your account is inactive for 90 consecutive days, your Bet Credits will be forfeit and removed from your account. Full T&Cs apply.Show Less

Selected bet365 Ongoing Promotions

bet365 Racing Value
Bet365 Racing Value
With bet365 Racing Value you can get a pay out on disqualified horses, Early Prices on Every Race and Non-Runner No Bet on selected Ante-Post horse races throughout the year. Other racing value advantages include: Double Result Offer, Enhanced Win Only Prices, Enhanced Place Terms, and No More 5p Rule 4 Deductions. Full T&Cs apply.
bet365 Each Way Extra
Bet365 Each Way Extra
Increase or decrease the number of places in a horse race when you bet Each Way on selected Horse Racing. Full T&Cs apply.
bet365 Extra Time Extra Chance
Bet365 Extra Time Extra Chance
Get an extra chance for all Rugby League and Rugby Union matches that go into extra time. Place a pre-match bet on a full time or second half market on any Ruby League or Rugby Union match and if your qualifying bet has not settled by the end of the normal match time, your bet will remain active during extra time and settled on the final result.*

*Significant Terms: This offer is available to new and eligible bet365 customers. This offer applies to pre-match bets where a match goes on into extra time in all forms of knockout Rugby. The offer applies to regular season Australian NRL, Super Rugby AU, Super Rugby Aotearoa, English Super League, Championship and League 1 games that play a period of golden point extra time. This promotion applies to all pre-match full time and second half markets. This promotion does not apply to any markets settled at half time or In-Play. If a Rugby match remains tied after extra time/sudden death and a kicking competition is necessary to determine the outcome of the match, the To Win market will be settled on the final result. Full T&Cs apply.

Ladbrokes 

One of the original pioneers of British High Street betting – for many, Ladbrokes are still the first company who spring to mind when asked to think of a betting operator, be it online or on the high street. There’s good reason for that too, with the firm having an unparalleled reputation when it comes to value, reliability and gambling offers.

Ladbrokes Sign Up Offer

Bet £5 Get £20. Stake £5 at odds of 1/2 or greater as a new customer and receive 4 x £5 free bets. Undoubtedly one of the best online betting offers in the UK, particularly for those perhaps looking to initially begin with a smaller deposit.

Ladbrokes New Customer Offer
Ladbrokes Bet £5 & Get £20 Sign Up Offer
Register a new player account and get bet £5 win or £5 each-way at odds totally 1/2 or more to get £20 in Free Bets (4x £5 Free Bets). Once your Free Bets are credited you can use them immediately and they expire after 7 days. Stake not returned. Free Bets are valid on any sport. Promotion...Show More
Register a new player account and get bet £5 win or £5 each-way at odds totally 1/2 or more to get £20 in Free Bets (4x £5 Free Bets). Once your Free Bets are credited you can use them immediately and they expire after 7 days. Stake not returned. Free Bets are valid on any sport. Promotion claimable within 14 days from account registration. Payment method restrictions apply. Bet types excluded. T&Cs apply. Show Less

Selected Ladbrokes Ongoing Promotions

  • 5 Team Acca Insurance: Money back as a free bet should only one leg let you down in a pre-match accumulator containing five or more selections. Minimum odds per selection – 1/10. Minimum odds of Accumulator – 3/1. Maximum free bet value – £10. 1 free bet per customer per day.
  • Free Odds Boost On The Sport Of Your Choice: Max one per day. Boosted odds apply to first £50 of stake only.
  • and more:

Ladbrokes 5-A-Side
Ladbrokes 5-A-Side
Football
Be the boss of your bet with 5-A-Side. With this promotion you can select your formation, pick your players, choose your stats, build your team and place you bet. Simply select a game from Ladbrokes’ upcoming highlights and play 5-A-Side on Europe’s biggest leagues, like the English Premier League, Spanish La Liga, Italian Serie A, French Ligue 1 and German Bundesliga. T&Cs apply.
Ladbrokes Best Odds Guaranteed - Greyhounds
Ladbrokes Best Odds Guaranteed - Greyhounds
Get the BOG on all UK & Irish Greyhound races. Take the price (early prices, board prices, singles and multiples) and if the SP returns greater, you will be paid out at the larger SP. Bet type restrictions apply. Offer capped at £50k per customer per day. Bet type restrictions apply. To qualify, eligible bets must be placed before the off. If Rule 4 applies, Ladbrokes will pay best odds after rule 4 deductions. T&Cs apply.
Ladbrokes Horse Racing Best Odds Guranteed
Ladbrokes Best Odds Guaranteed - Horse Racing
Get the BOG on all UK & Irish Horse races. Take the price (early prices, board prices, singles and multiples) and if the SP returns greater, you will be paid out at the larger SP. Bet type restrictions apply. Offer capped at £50k per customer per day. Bet type restrictions apply. To qualify, eligible bets must be placed before the off. If Rule 4 applies, Ladbrokes will pay best odds after rule 4 deductions. T&Cs apply.

Betfair

No company has changed the face of the betting landscape since the turn of the century more than Betfair. The dominant force in the betting exchange market, they also operate one of the best sportsbooks in the business and are part of the betting giant that is Paddy Power Betfair.

Betfair Sign Up Offer

£100 in free bets for new customers. Receive a £20 free bet for every 5 x £10 bets you place at odds of 1/2 or greater, up to a maximum of 5 x free £20 bets. One of the very best bookies offers from one of the very best bookies.

Betfair Get up to £100 in Free Bets
Betfair Bet £5 Get £20 (£10 Sportsbook + £10 Exchange)
Min £5 bet on the SBK, min odds 1.5 (1/2). Rewards valid for 7 days. Free bets must be placed at min odds of 1.5 (1/2). Exchange free bet limited to certain markets. Payment restrictions apply. T&Cs apply
Min £5 bet on the SBK, min odds 1.5 (1/2). Rewards valid for 7 days. Free bets must be placed at min odds of 1.5 (1/2). Exchange free bet limited to certain markets. Payment restrictions apply. T&Cs apply Show Less

Selected Betfair Ongoing Promotions

  • ITV Racing – £25 Free Bet offer: Back a winner at 3/1 or greater on selected ITV races and receive a free bet to the value of your stake, up to a maximum of £25. This certainly measures up well against other betting website offers of its type.
  • Acca Boost: Make your fist accumulator (trebles or above) bet of the week a winning one, and Betfair will boost your winnings between 5% and 50%, depending upon the number of legs in your accumulator.
  • and more:
Betfair Next Game Winner
Betfair Next Game Winner
Betfair gives you the best odds on the Next Game Winner market In-Play ITF tennis, their most popular In-Play tennis market. The best price is compared to Betfair Sportsbook price before 01/06/2020. In-Play betting only. Next Game Betting Market on ITF tennis only. T&Cs apply.
Betfair-Over-Under
Betfair Over/Under
Football
The best ever odds at Betfair are available on its most popular football In-Play market. Get the best prices on the over/under market. In-Play betting online. Best prices are compared to Betfair Sportsbook prices prior to 12.06.2020. T&Cs apply.
Betfair Each Way Edge
Betfair Each Way Edge
Use Each Way Edge to alter the term of your Each Way bet. You can choose to add additional places for a small decrease in price or you can eliminate places to enhance your potential return. All this can be done in your betslip. T&Cs apply.

Betway

Established in 2006, the Betway group is now one of the most trusted names in the online betting world. Offering an all-encompassing service featuring poker, casino and bingo; sports betting fans certainly aren’t left out, with the sportsbook being one of the slickest and most competitive around and of course offering a range of top betting offers.

Betway Sign Up Offer

£30 in free bets for new customers. Deposit between £10 and £30, and Betway will match the value of your deposit with free betting credit to be split however you like. In terms of versatility this online betting bonus scores top marks.

Betway Sports £10 Welcome Free Bet
Betway Sports £10 Welcome Free Bet
You can land yourself £10 in Free Bets when you sign up as a new customer at Betway! To qualify, make a minimum deposit of £10 to get your 100% matched free bet up to a max. £10. 1x wagering at odds of 1.75 or greater to unlock Free Bets. This offer expires after 7 days of your new account being...Show More
You can land yourself £10 in Free Bets when you sign up as a new customer at Betway! To qualify, make a minimum deposit of £10 to get your 100% matched free bet up to a max. £10. 1x wagering at odds of 1.75 or greater to unlock Free Bets. This offer expires after 7 days of your new account being registered. Payment restrictions apply. T&Cs apply. Bet The Responsible Way, www.begambleaware.org Show Less

Selected Betway Ongoing Promotions

  • Free Bet Club: Stake £25 on trebles or above in the space of a week (total odds 2/1 or greater) to receive £10 in free bets. Tough to beat when in comes to betting offers in the UK and beyond.
  • 4 To win: Free to enter daily horse racing prediction game with £1,000 up for grabs. For fans of the chance to potentially win something for nothing, this may well top the list when it comes to the best online betting sites offers.

  • and more:

    Betway NFL Season - You Lead, You Win
    Betway NFL Season – You Lead, You Win
    Back an NFL team to win and if the team you back leads by 14 points and fails to win, Betway will payout as a winner in cash, credited within 24 hours. To qualify, place pre-match single bets on the Money line markets up until the Super Bowl on Sunday 7 February 2021. Your first bet qualifies with a max stake of £/€20. T&Cs apply. Bet The Responsible Way, www.begambleaware.org
    Betway 4 To Win
    Betway 4 To Win
    Join Betway’s free to play racing predictor for the chance to bring home a £/€1,000 daily prize and a bumper of £/€10,000 on all ITV meetings. Pick the winner in the day’s 4 races to take part. Selections must be submitted prior to the start of the first eligible race. T&Cs apply. Bet The Responsible Way, www.begambleaware.org
    Betway 4 to Score
    Betway 4 To Score
    Football
    Play Betway’s free prediction game for the chance to win a jackpot! Choose the First Goalscorers in 4 selected matches prior to the first match’s KO time to qualify. £/€50k is the fixed maximum total prize pot for each round and there is no roll over. T&Cs apply. Bet The Responsible Way, www.begambleaware.org

Paddy Power

Now the other half of Paddy Power Betfair, this Irish based company quickly developed something of a cult following on the back of a number of eye-catching advertising campaigns and promotions. One of the true giants of the sports betting scene they have betting bonus offers to match.

Paddy Power Sign Up Offer

£20 risk free bet and £5 free bet for new customers. Should your first bet lose, your stake will be refunded up to a maximum of £20. Upon settlement of the initial bet you will also receive a free £5 same game multiple bet.

No coupons found.

Selected Paddy Power Ongoing Promotions

  • 4+: Stake returned as a free bet should only one leg of a four-game accumulator or same game multiple let your down. Minimum odds per leg – 1/5. Maximum free bet refund – £10.
  • 2Up: Should the team you have backed to win go two goals up at any stage during the game, your bet will be paid out as a winner regardless of the final result.
  • and more:
Paddy Power GAA Live on TV
Paddy Power GGA Live on TV
Football
If either team wins by a point, you’ll get your money back as a free bet! This offer is valid for only all televised GAA football and hurling Championship & Allianz League matches. Those matches shown only through GAAGO or TG4 streaming services are excluded from this promotion. Only losing pre-match singles placed prior to throw-in count toward this promotion as do First Goalscorer, WhatOddsPaddy or Match Betting markets. Max free bet is £10 per customer per match. Free Bets credited within 12 hours of the match finished and are valid for only 7 days from the time that they are credited. Free bet stake is no included in any subsequent winnings. T&Cs apply.
Paddy Power Greyhound Racing MBS
Paddy Power Greyhound Racing MBS
If your selection finishes 2nd or 3rd to the SP favourite on a selected greyhound meeting each day, you can get your money back as a free bet. This promotion applies to only singles placed pre-race and win singles and the win part of each-way singles (up to £10 win). In-Running bets, extra racing markets and enhanced prizes are excluded from this offer. Max. free bet refund is £10 per customer per race. Awarded free bets can be used on any greyhounds market up to 7 days after it has been credited. T&Cs apply.
Paddy Power Hit The Spot
Paddy Power Hit the Spot
Get your shot at winning prizes each week when you take part in Hit the Spot! To take part in this free to play game, launch Hit the Spot and play as many as 10 rounds per day to accumulate points on the weekly leaderboard. The top prize for this promotion is a £100 free bet. Prizes are valid for only 7 days. Weekly prizes are credited on Monday. Dead Heat Rules apply. T&Cs apply.

Sign-Up Offers Explained

Welcome promotions and online bookmaker offers reserved for new customers are designed to help an online bookie stand out from the competition and encourage new players to sign up with them while ignoring the competition. An ideal welcome offer allows you to try out the site without posing too much risk to your own funds.

This can be done through a free bet or even a risk-free bet. Other new player promos popular today include enhanced odds, money back and extra places each-way. Many promotions appear to be the same but there are small differences and it is worth researching the offers before deciding to accept.

Terms and conditions apply to all welcome offers and it is worth reading the small print in full before accepting. Some of the most popular T&Cs include new customers only, minimum odds, minimum stake, no EWallet deposits, and turnover requirements.

Below you will find an explanation on each of the most popular online betting account offers.

💰 Bet X Get Y

This is extremely popular with major bookmakers and it is a welcome offer that seems to work quite well for both the bookmaker and the bettor. If you open an account and bet a certain amount on your first selection – £10, for example – you will receive a free bet of between £10 and £30, depending on the online bookie deals. When your first bet has been settled the free bet tokens will be added to your account balance.

💳 Deposit Bonuses

Here the bookmaker will match the value of your deposit to a set percentage. Bet365 currently offer an excellent bonus of this type, with the company matching the value of your first deposit 100% up to a maximum of £100. The bonus amount will usually be in the form of free bet credits.

☂️ First Bet Insurance (risk Free Bet)

This is a deal made famous by Paddy Power and it is another that has proven to be extremely popular with bettors in the UK. It is also known as a risk-free bet and can be for different amounts, although it is usually set at £10. With First Bet Insurance you cannot lose. Open an account and place your first bet. If it wins you get the profits but if it loses you get your stake back, either was a free bet or in cash.

⏫ Enhanced Odds

Often the headline grabbers in terms on the best betting sites offers, these offer prices about an event which are massively bigger than those generally available. One recent example came in the big Premier League football match between Liverpool and Manchester City, with Betfair allowing new customers to take their pick between backing Liverpool at 40/1 or Manchester City at 50/1, Prices way in excess of their true odds. These can at times be amongst the best online bookies offers available to new customers.

Common Sign Up Offers T&Cs

As with most things in life there are terms and conditions which apply when it comes to betting site offers and promotions. It’s always important to read through these but here we define some of the key terms you are likely to come across.

  • Minimum Odds – This may refer to the odds at which an initial bet must be placed in order to qualify for a free bet offer. E.g. initial bet must be placed at odds of 4/6 or greater. Another common type of promotion with the minimum odds caveat is that of acca insurance, e.g. all legs of the accumulator must be priced at 1/10 or greater, or the accumulator as a whole must return minimum odds of 3/1 in order to qualify for the insurance.
  • Payment Methods – Deposits made through some payment methods, like Skrill or PayPal, are not eligible for welcome bonuses with some bookies: Another important one to be aware of before you even sign up to a site. Be sure that the sportsbook under consideration accepts your preferred deposit method and allows such deposits to apply to their bonuses and promotions. Not much good having a host of the best gambling offers available but not being able take advantage of them after all. You generally won’t run into any problems if using a credit or debit card, but some firms do have certain stipulations in place when it comes to e-wallets.
  • Turnover Requirements – Perhaps more common in the area of casino gaming, the turnover requirement does also apply at a number of sportsbooks. This basically states that any amount of bonus cash must be staked a certain number of times before that cash then becomes available for withdrawal.
  • Stake Not Returned – Applies to free bets. Should your free bet win you will receive only the winnings from the bet and not the winnings plus the stake as you would with a standard bet. So for example a winning free £20 bet at odds of 2/1 would return a total of £40 as opposed to £60 were the stake included.
  • Opt In Required – An easy step to miss out at times, but should you be required to click a button in order to accept a bet sites offers, be sure that you click that button. Occasionally betting promo codes will be required in order to take part. These will generally be sent via email or text message along with instructions as to how to claim.

Existing Customer Bonuses

The offers mentioned so far in this article have mainly referred to new customer promotions. Rest assured though that once the online firms have wooed you with their sign-up offerings, they do also look after your once you become an existing customer. Again, the bonus bonanza comes in many different shapes and sizes, but be sure to keep your eyes peeled for the following.

Free Bets

Exactly as outlined above. Most often these will take the form of “Stake £5, get a £5 free bet for example”. As a regular customer though don’t be surprised should a 100% free bet drop into your account from time to time.

Latest Free Bet Offers:

DraftKings Welcome Offer
DraftKings Welcome Offer
Sign up at DraftKings and place €25 or more in bets (with each bet at odds greater than 1.5) to get a €25 Free Bet. The minimum qualifying bet is €1. Only single and acca bets qualify for this offer. Qualifying bets must be placed within 90 days from the point of registration to be eligible...Show More
Sign up at DraftKings and place €25 or more in bets (with each bet at odds greater than 1.5) to get a €25 Free Bet. The minimum qualifying bet is €1. Only single and acca bets qualify for this offer. Qualifying bets must be placed within 90 days from the point of registration to be eligible for the welcome offer. Once awarded, Free Bet token must be used within 30 days. Free Bet amount excluded from any returns. T&Cs apply. Show Less
DraftKings NBA Future Bet and Get
DraftKings NBA Future Bet and Get
Bet at least €10 at odds of at least 2/5 or longer on any NBA Futures market to score a €10 Free Bet. Awarded Free Bet is valid for 7 days. Parlays and live bets are excluded. Odds boosts, cash out bets, voided bets and free bets are excluded from this offer. Promotion applies only to bets...Show More
Bet at least €10 at odds of at least 2/5 or longer on any NBA Futures market to score a €10 Free Bet. Awarded Free Bet is valid for 7 days. Parlays and live bets are excluded. Odds boosts, cash out bets, voided bets and free bets are excluded from this offer. Promotion applies only to bets placed in Ireland. T&Cs apply. Show Less
Toals New NI-ROI Customer Offer Bet 10 Get 30
Toals New NI/ROI Customer Offer – Bet £/€10 Get £/€30 in Free Bets and Bonuses
Create a Toals account and place a £/€10 stake at odds of EVS (2.0)+ to claim £/€20 (2 x £/€10) in Sportsbook Free Bets and a £/€10 Casino Bonus. Both the sportsbook free bets and the casino bonus will be credited by midday on the day following the settlement of the qualifying bet. This...Show More
Create a Toals account and place a £/€10 stake at odds of EVS (2.0)+ to claim £/€20 (2 x £/€10) in Sportsbook Free Bets and a £/€10 Casino Bonus. Both the sportsbook free bets and the casino bonus will be credited by midday on the day following the settlement of the qualifying bet. This offer is available to only new Toals customers from Northern Ireland and the Republic of Ireland. T&Cs apply. Show Less

Money Back

One of the most common forms of this is the acca insurance. Here you will receive your money back as free bet should just one leg of your acca let you down. Other examples include money back if second to the favourite and money back if beaten by a head or less in horseracing.

Latest Money Back Offers:

Fitzdares 10% back on in-play losses tennis offer
Fitzdares 10% Back On In-play Losses Tennis Offer
Get 10% back in cash on all your in-play tennis losses every week when you place any in-play tennis bets (singles and multiples) and your net position is a loss after each week’s play. Qualifying bets must be settled between 00:01 on Monday and 23:59 on Sunday. Maximum refund per week is £5,000...Show More
Get 10% back in cash on all your in-play tennis losses every week when you place any in-play tennis bets (singles and multiples) and your net position is a loss after each week’s play. Qualifying bets must be settled between 00:01 on Monday and 23:59 on Sunday. Maximum refund per week is £5,000. Minimum cash refund is £1. Your cash back refund is credited by 12:00 Monday following the previous week’s play. This offer is available only to UK residents. T&Cs apply. Show Less
FansBet £10 Risk-Free Bet
FansBet £10 Risk-Free Bet
Get a £10 Risk-Free Bet every Wednesday when you bet a min. £50 (min. 1.5 odds per selection) in-play on trebles (or higher). Risk-Free Bet valid for 7 days from point of issue. Risk-Free Bet token to be used with real cash. Cash refunded if bet loses. Promotion is available once per customer, per...Show More
Get a £10 Risk-Free Bet every Wednesday when you bet a min. £50 (min. 1.5 odds per selection) in-play on trebles (or higher). Risk-Free Bet valid for 7 days from point of issue. Risk-Free Bet token to be used with real cash. Cash refunded if bet loses. Promotion is available once per customer, per week. T&Cs apply. Show Less
Marathonbet Bore Draw
Football
Marathonbet Bore Draw
Place a bet on the correct score in a football match. If the final score is 0:0, Marathonbet will refund your stake as a free bet up to £30. To be eligible, you will need to “order” and get the item “Bore Draw” from the bonus catalogue. T&Cs apply.Show More
Place a bet on the correct score in a football match. If the final score is 0:0, Marathonbet will refund your stake as a free bet up to £30. To be eligible, you will need to “order” and get the item “Bore Draw” from the bonus catalogue. T&Cs apply. Show Less

Best Odds Guaranteed

This is really a must have, particularly for fans of horse racing. Should you take a price about a horse which goes on to win at an SP which is bigger than the price taken, you will then be paid out at the bigger price. Should the horse win at an SP shorter than the initial price taken, you will be paid out at the price taken. That’s a win win in anyone’s book.

Latest Best Odds Guaranteed Offers:

Black Type Best Odds Guaranteed
Black Type Best Odds Guaranteed
Get the BOG on all UK and Irish horse racing with Black Type! The Best Odds Guaranteed promotion applies to bets placed after 10:00 daily. Rule 4s apply in line with Black Type’s standard Betting Rules. Max payout is capped at £1000 per bet, per customer. Bet type restrictions apply. T&Cs...Show More
Get the BOG on all UK and Irish horse racing with Black Type! The Best Odds Guaranteed promotion applies to bets placed after 10:00 daily. Rule 4s apply in line with Black Type’s standard Betting Rules. Max payout is capped at £1000 per bet, per customer. Bet type restrictions apply. T&Cs apply. Show Less
SportNation Best Odds Guranteed
SportNation Best Odds Guaranteed
Get the BOG on UK & Irish horse racing. This horse racing Best Odds Guaranteed offer applies to eligible bets that are placed from 9am on the day of the race. To qualify for this offer, customers much have purchased the offer in the Rewards Store or they must have been previously notified by...Show More
Get the BOG on UK & Irish horse racing. This horse racing Best Odds Guaranteed offer applies to eligible bets that are placed from 9am on the day of the race. To qualify for this offer, customers much have purchased the offer in the Rewards Store or they must have been previously notified by SportsNation that they are eligible. T&Cs apply. Show Less
Mansionbet Best Odds Guaranteed
Mansionbet Best Odds Guaranteed
MansionBet gives you the best price on all UK and Irish Horse racing from 10 am (UK time) on the day of the race. Simply back a horse early and if the starting price is better, you will be paid out at the higher odds. Applies to Win or EW bets placed on UK & Irish Racing only. Maximum payment is...Show More
MansionBet gives you the best price on all UK and Irish Horse racing from 10 am (UK time) on the day of the race. Simply back a horse early and if the starting price is better, you will be paid out at the higher odds. Applies to Win or EW bets placed on UK & Irish Racing only. Maximum payment is £10,000 per customer per day. Payment method/Player/Country restrictions apply. T&Cs apply. Show Less

 Loyalty points and rewards

These work through awarding points per £1 staked for example. These points can then generally be redeemed for free bets, or other bonus goodies in a sites points store.

Enhanced Payouts

One of the newer innovations in the online betting world. Enhanced odds or “bet boosts” may be offered on an event specified by the site, or increasingly more frequently on a selection of the users choosing. These optional bet boosts will likely be restricted to one per user per day for example but are well worth taking advantage of.

Event Specific Promotions

These will generally centre around major sporting events such as the Cheltenham Festival or football World Cup. The limit of these types of offers is only really limited by the imagination of the betting companies, but any time there’s a major sporting event in the offing you can be sure that it will be accompanied by a number of excellent value offers and promotions.

Retention Bonuses (Free Bet Clubs)

Free Bet Clubs is another promotion you should be on the lookout for and you will find examples on this site. Simply click the link for more information. Free Bet Clubs are quite basic but incredibly popular and are aimed at players who bet over a certain amount per week.

An example of a free bet club could be a free £10 bet on a Sunday when you deposit and gamble more than £30 Monday to Saturday. This encourages gamblers to place more bets through the one site and ensures the marketing team are rewarding their most loyal customers.

Many brand offer free bet clubs and more bookies are joining the party all the time as they realise just how successful the promotion is proving to their competition. Some of the online betting sites offering free bet clubs include bet365, Paddy Power, Betfair, Coral, and Ladbrokes.

Coral “Bet and Get” Club: Stake £25 over the course of a week at odds of 2.0 or greater to receive 2 x £5 free bets. One to be used online and one to be used in store.

Paddy Rewards Club: Place five bets of £10 or more at odds of 1.50 or greater over the course of a week to receive a £10 free bet.

All Free Bet Clubs

DraftKings Weekly Bet Club
DraftKings Live Bet Club
Get a weekly €5 Free Bet that you can use on anything at DraftKings Sportsbook! To qualify, opt-in and place a minimum of 5 live bets each week. Each qualifying bet must be a single bet of €5 or more with odds of 1.5 or greater, on live markets. You will receive a Free Bet token as soon as the 5th qualifying bet has settled. Free Bet token expires after 7 days. Bets on the same selection are counted only once. Promotion does not apply to cashed out or partially cashed out bets or to voided or cancelled bets. Promotion runs weekly Monday (midnight) - Sunday (midnight). Bet counts reset at the end of each week. T&Cs apply.
Toals In-Play Free Bet Club
Toals In-Play Free Bet Club
Get a £/€5 free in-play bet when you place 5 x £/€10 in-play bets between Monday (00:01) and Sunday (23:59). This promo applies to in-play single bets that are placed on select sports markets only. The maximum free bet awarded per customer, per week is £/€5. The free bet will be awarded by midday each Monday. The free bet is valid for only 7 days once awarded. Free bet stake not included in returns. Offer is exclusive to punters who reside in Northern Ireland and the Republic of Ireland. T&Cs apply.
Marathonbet Club
Marathonbet Club
Accumulate points and take advantage of the benefits of the bonus catalogue with the Marathonbet Loyalty Program. Sports bets count towards the loyalty program and with your bets you can accumulate points. You can begin accumulating points from your bets as soon as you enroll. With your loyalty points, you can advance levels and you can use these points to obtain items from the bonus catalogue, such as free bets and more. T&Cs apply.
Novibet Club
Novibet Club
Take part in the Novibet free bet club! Place at least 10 bets at £10 or more at odds of 7/10+ on any sport per single bet or acca to receive a £10 free bet the following Monday. Only one eligible offer can be claimed per customer per week. £10 is the maximum free bet awarded and will be awarded the following Monday until 23:59. The free bet will expire 7 days from the time it is credited. T&Cs apply.
Unibet In-play Free Bet Club
Unibet In-Play Free Bet Club
Football
Join Unibet’s In-Play Free Bet Club and every week you can claim a £10 In-Play Free Bet as long as you place 5 or more £10 In-Play bets on Football, Tennis, Cricket, Darts and Basketball each week to qualify. You are required opt-in to this promotion. Each In-Play bet must be at least £10 (min. odds evens or higher). The free bet does not count toward racing products. A min. of 5 In-Play bets must be settled between 00:01 Monday and 23:59 Sunday of each eligible week. T&Cs apply.
Paddy Power Paddy's Rewards Club
Paddy Power Paddy's Rewards Club
Each week you can score a free bet up to £10 and a Power Up. There are three ways to qualify. One – you can place 1 bet of a min. £5 to be credited with a Power Up the following Monday. Two – you can place 5 bets of a min. £5 to be credited with a free bet of £5 and a Power Up the following Monday. Three – you can place 5 bets of a min. £10 to be credited with a free bet of £10 and a Power Up the following Monday. Maximum free bet per customer per week is £10. Maximum Power Up per customer per week is 1. Both Free Bets and Power Ups are valid for only 7 days after being credited. T&Cs apply.
Betway Free Bet Club
Betway Free Bet Club
You can score free bets each week when you participate in Betway’s Free Bet Club. Opt-in and bet £25 or more on sports trebles and accas to get two free bets to the value of £10 (£5 each). Both £5 free bets will expire 30 days after they have been credited. To qualify, place your bets before 23:59 BST on Friday. Single Line Multiple including 3 or more selections only. Mix overall odds: 2/1. Bets must be settled between Sunday 00:00 BST and Friday 23:59 BST. T&Cs apply. Bet The Responsible Way, www.begambleaware.org

Bottom Line

As hinted at in the introduction, there has rarely – if ever – been a better time to become involved in the online betting world, especially for those partial to an excellent offer or promotion – and let’s face it, who isn’t?

Hopefully this article will have given you an idea of just what we meant when speaking of the quantity and variety of offers and promotions available to the modern day punter. For those looking to sign up and taken advantage of at least some of this value, the sites mentioned throughout all come highly recommended and are well worth a look.

Frequently Asked Questions About Online Betting Offers

How do you get free bets?

Click any link on this site to a bookmaker offering free bets as a welcome bonus to start the process of signing up for an account to release your free bet.

Can you cash out free bets?

Many online betting offers in the UK in the form of free bets do not allow you to cash out and the stake is not included in any winnings. Keep this in mind when searching for the best bookmaker offers.

What is the best betting account?

All betting accounts featured on this site come highly recommended by our team of experts. Find the one that best suits you and click the link to get started and release the online bookmaker offers. The best betting website offers will help you get off to a profitable start.

What is welcome offer?

A welcome offer is one of the online betting offers available to new customers registering for an account with a bookmaker. Welcome offers and bookies offers come in many different forms, including free bets and risk-free bets.

What is the bonus code for bet365?

Click any link on this site to bet365 to begin the signup process and reveal the bonus code.

What is the easiest bet to win?

There is no bet that is easy to win or guaranteed to win. There are things you can do to increase your chances of winning, however. These include doing as much research as possible into the fixture stats, getting the best promotion available and only betting with market top odds. Make sure you always have access to the best betting offers.